Why media coverage is such an effective marketing toolMany people ask, why is public relations such an effective marketing tool, both for small and large businesses? The reason is because the media is a very powerful marketing platform.
It is all about communication; communicating news to your audience and the wider world. Your brand awareness is communicated to your audience almost instantly. This can be done locally, nationally or globally.
Consider some of the top brands in the world; why are they top?
Quite simply because we know them, because we hear about them, we recognise their adverts, hear their music on the radio, see their logo. Consider Coca Cola, a top global brand, who use PR as an effective marketing tool.
This is all done through their position, through public relations, through their media message.
At its core, public relations is about building and maintaining a positive reputation for your brand. The competitive edge gained from a strong brand image can be invaluable to distinguish your business from your competitors.
A PR company will work alongside other parts of your marketing to complement it.
Public relations attempts to create and maintain a positive impression of your business to anyone who comes into contact with it.
Each of the following search engines keep an eye on all news websites around the world:
News websites are updated daily with new articles, some are trusted more than others. Websites like CNN or the BBC news website are trusted more than minor news websites in the USA.
If you can get your press release onto a major news website here in the UK, or a global news website, the SEO for your website should skyrocket.
The main advantage of public relations is that it is much more affordable than other forms of marketing on offer to small companies here in the UK.
Why is media coverage so effective as a marketing tool?
In many ways, media relations can be considered one of the most powerful marketing tools. Bill Gates (founder of Microsoft) famously said ‘If I was down to my last dollar, I would spend it on public relations’.
Choosing a marketing company to handle your PR campaign can be a challenge, as there are so many in the UK to choose from.
How much will public relations cost, that is where we can help, by getting you multiple local quotes.
All PR agencies are different, therefore PR costs will vary greatly.
It also depends on how much media attention your brand needs. If you have done media relations in the past, or if your are starting from scratch. If companies are linked to the trade body, this can provide additional support.
Basic PR support could cost around £500 a month, and upwards from that to over £10,000 depending on what you require. If you require 1 press release a month or daily press releases will effect the monthly price.
Whatever stage you are at, as a price comparison website, we aim to help you. We can find you a local public relations agency that knows your industry sector.
A freelancer will be cheaper than a PR agency, but do they have the resources you need?
When considering using a public relations agency, we do advise shopping around and comparing quotes. As a price comparison website, we want to help you get the best public relations company for the lowest price.
PR prices vary from agency to agency, so shopping around is good advice. Compare quotes from 5 local agencies that know your industry sector. Fill in the form to get free quotes on why media relations can help your business.
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