There are around 50 website designers in Hereford and more are starting up in the area as design graduates leave the university to set up their own studios.
There are also around 30 full service marketing companies in the area that offer web design as part of a range of marketing services, including graphic design and advertising. Public relations in Hereford is popular as it is a quite cost effective for smaller companies.
Just fill in the form to get free quotes and advice from web design agencies in Hereford that know your industry sector.
We often hear people say that website design is simply how your website looks but it is actually a lot more than that. It is your shop window, a way for your customers to see what it is that you offer and the prices you charge. People will judge your product/service based on your website.
Technology moves very quickly, so being on the ball is important. We are all used to browsing websites, and can spot a cheap website or poorly designed website a long way off.
Responsive websites are best, as they automatically adapt to software updates from smart phones.
A good web design agency will ensure that every page is organised well. In a form that’s consistent so that people can navigate effortlessly. Having an up to date site-map is important.
The information on your web pages should also be displayed in an interesting and engaging way. The use of pictures and infographics is also important.
Chunks of text or an overload of imagery will drive people away. This flows into the branding of your company.
What kind of message are you communicating to your customers? What emotions do people have when they look at your site (or your brand)?
All web designers in Hereford carry different experience, so choosing an experienced web designer is important.
It is always advisable to look at local website design companies in Hereford rather than one that is based hours away from you. In todays society of technology many marketing companies prefer to work via e-mail and phone, as they can fit in more clients; however for a web designer to fully understand your business a face to face meeting is best.
In this way they can be focused as you explain the ins and outs of your business, giving them an understanding which will be a solid foundation for creating the best website possible. A meeting also gives you the chance to see their studios, to meet the web team and ensure that they are all they claim to be.
Face to face meetings are less common these days thanks to COVID, however a Zoom meeting may be just as good.
The face to face also gives you a chance to see how well they know your industry, and how many websites they have designed in your market, both of which should influence how effective the design of the finished website is.
The next challenge once your website is live, you need to consider your marketing, as you need to get more website visitors.
This can be done in the short term, and also in the long term. Not all web designers in Hereford do offer website marketing (or digital marketing), so you may need a separate quote from marketing experts.
Short term is advertising on the various search engines for your target keywords can be done within a day. This is called ‘pay per click advertising’ or PPC.
Some web designers in Hereford can do this for you, however PPC can be expensive. Chatting to a few PPC companies locally is wise, unless the designer has a lot of experience.
Depending on you business, there may be a lot of work in setting up your PPC campaign on Google Adwords or Bing Ads. Your campaign will also need monitoring to ensure that you are getting a good ROI for your spend.
Long term you will need SEO (optimising it to appear on page 1 of the search engines.
New websites do not appear, since they are competing with well established websites, and the fact the search engines do not know you.
Website optimisation does take time, sometimes a long time. So patience and investment is needed.
SEO is a very specialist area of marketing. Choosing a good SEO agency is important, one that knows how Googles search engine algorithm works, and monitoring changes it is due to make.
There are a number of SEO companies locally that can help, as they do not often offer this service.
Another form of marketing to consider, is using a social media influencer. Many people have started a full time career as a social media influencer since the lockdowns of 2020.
All web design companies in Hereford charge differently for design work; generally smaller design studios charge less due to their lower overheads than larger agencies.
As it is in a more rural community, web design prices should be less than those web designers who have offices in one of our nations major cities. However it is always good to look around and compare prices.
For free, no obligation quotes and advice from local web design companies in Hereford, just complete the form above.
It is the county town of Herefordshire and is situated in the very west of England on the borders of Wales, with a population of around 70,000.
It was founded around 676 AD and continued to develop until it became the Saxon capital of Mercia in the 8th century. It claims to have the oldest inhabited building in England (not including castles and churches), dating as early as 1204, and also one of the oldest schools in England, Hereford Cathedral School.
The SAS (Special Armed Services) which are an elite team of commandos formed during the Second World War, and still active today, have their headquarters here; as the area around the town is owned by the MOD much of their training occurs here as well.