Web design for universities is essential as the internet is where students first go to in order to select where they go.
When considering a new one (or a website re-design to an existing university website); we do advise you talking with creative agencies that work in the education sector.
If the agency has done work with educational bodies in the past, they will know the kind of designs that work, what students look for, and the marketing side of things.
Choosing website colour is down to your university brand, but colour matters a lot.
If you already have some brand colours that align with your logo and other brand identity elements, then you should use those on your website as well. However, if you’re starting from scratch, then view this website design advice to understand colour associations.
For example, if you want to associate your brand with trust, then you should use the colour blue. And, if you want consumers to think that your brand produces high-quality products, then the colour black can help you form that image. Similarly, depending on what brand associations you want to form, you can select your brand colours.
You can then select colours that evoke certain emotions or thoughts in people. For example, blue is the colour most associated with trust and black with quality.
There are over 300 universities and higher education centres in the UK and all need them.
In today’s fast paced online world it is essential for you to have them in place for:
In years gone by, basic information that is taken for granted used to be attained by calling up the switchboard or visiting the campus, However now 90% of information can be posted and archived on it.
Most are fairly basic brochure style that are interactive.
When considering websites them, there are a number of features that need to be considered. Student login, submitting and creating coursework, course information, the list goes on.
Some have the facility to make payments for resources or consumables (a shop offering merchandise) or even paying tuition fees.
They normally require a CMS system so that updates and modifications can be made as the terms tick by.
Since they have a lot of technology within them (students uploading files etc.), a developer is needed as well as the design. Web development for universities links into this as both are intertwined yet different.
Most universities do use a social media agency to post on sites such as Twitter and Facebook and do host topical discussions surrounding tuition fees, diversity of courses etc.
Have you considered using a social media influencer? Many people over the lockdown periods of 2020 have started a full time career as a social media influencer.
They do tend to be quite large and complex, not the sort that can be knocked up in a few weeks.
They need to look professional, to be informative, to be modern and easy to update (as they often have someone onsite updating them).
They need to be relevant and accepting to all cultures, as the growing diversity of students increases.
Many require translation, to make them more accessible.
Of the thousands of web designers in the UK, all set their own fees.
Some charge per hour, some will charge a flat fee per project. As all are independent companies, they set their own cost, so shopping around and comparing website design prices is essential.
We want to help you get the best website website for your university or educational body, just fill in the form to get quotes today.