Compare Quotes On Web Design For Your Insurance CompanyWebsite design for insurance companies needs to be done with one thing in mind, customers buying insurance through you rather than a competitor.
The UK has hundreds of insurance companies and numerous insurance comparison websites.
Since more or less all insurance in bought online now (either directly on the website, or a call following a visit to it), the website has to be the main marketing tool.
Just fill in the form to obtain quotes from agencies that have done web design for insurance companies in the past.
Gone are the days of people going through yellow pages and calling up random companies for quotes. They either go direct to you or though a price comparison site to find insurance (car insurance, home, pet, life etc.).
Does your site work as well as it can do? Is it generating enough enquiries? Maybe talking to a marketing company, someone experienced in the sector that can look at conversions?
Since 2014 the search engines rank websites based on their mobile usability.
Web design for insurance companies needs to factor mobile usability into your website and make it with a responsive web design to ensure it ranks well.
For this you will need to draw up a brief, or plan, of what sort of site you are looking for, before approaching several web designers for costings.
You should consider what will be involved, not only in terms of having the best design, but also that it will need to be updated daily and have SEO work performed daily. Smaller more local companies or brokers do not need such dynamic websites; however, they do need them to have certain features:
All of these features will take time to create and update, manage and support.
They are one of the most expensive forms of site to create, owing to the tasks that are required to done on a daily basis. Most insurance companies opt to get listed on price comparison sites, such as confused, comparethemarket.com and gocompare, so that quotes are obtained through them.
The industry is overseen by the financial standards authority.
Once your website is created, the challenge for any insurance company is marketing, getting people to your website and converting website visitors into policy holders.
In the short term, PPC advertising is a quick way to get your website in front of people searching for insurance quotes. Since there are over 4 million searches for insurance each month, being seen on the search engines is essential.
In the long tern, search engine optimisation is needed, however since the insurance industry is so competitive, getting your insurance website onto the first page of search engines is going to be a huge challenge.
Marketing for insurance companies is essential, even though there are only around 400 insurance companies in the UK, the insurance sector is the most competitive industry in the UK.
A bit part of marketing for insurance companies is social media marketing.
Since the first social media website launched in 2004, search engines have put more and more authority of your ‘social media footprint’.
If you are posting on different social media websites each week about your insurance offers or changes to the insurance guidelines, the search engines will take notice of this.
It is advised to talk to web designers who have experience in the insurance industry, as they will know what sort of designs work and what features are needed. If they already know about insurance marketing, they should be able to produce quicker results.
Website design prices do vary across the many agencies around the UK, so it is necessary to shop around and get quotes. As all web designers set their own fees, comparing quotes is essential to getting the best agency for the cheapest price.
We want to help you find the best possible web design agency for your insurance company, for the best price. For this reason, we do encourage you getting multiple quotes from experts that know your industry.
With web design, you do not get what you pay for. The most expensive website designer in the UK does not make them the best. Freelancers tend to be cheaper than agencies, since they do not have the overheads of staff or offices, but may not have the resources to handle your project.
It is not about comparing quotes in order to find the cheapest price, but the ‘right’ web designer for your insurance business. You need a website that will stand out from your competitors as well as fit into the financial industry.
Just fill in the form above to get 5 quotes from local web design experts today.
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