Website Design for Fitness Companies

Website Design for Fitness BrandsCompare Quotes On Website Design For Your Fitness Company

With thousands of website design agencies to choose from, we advise you getting quotes from local web designers.  Particularly web designers that have done website design for fitness companies in the past.

Just fill in the form to get free advice and quotes from 5 local web designers that know the health and fitness industry.

Do Fitness Companies Need Websites

Websites serve as a powerful tool for any fitness company not just as lead generation tools. 

You will use them both for managing existing customers (by providing information about courses, tuition and training, products) and also for drawing in new customers.  

Whether you are Les Mills marketing fitness classes, or a personal trainer doing bootcamps.  Websites play an important part as a marketing tool.

There are a wide diversity of companies within this industry in the UK, some of which use their sites for actively selling products and services:

  • Pre/Post Workout Food & Beverage Products
  • Personal Trainers
  • Gym Equipment

Other companies (such as gyms, swimming centres) use their sites more for hosting information about resources, facilities, fitness classes.  

Website design for fitness companies is important for standing out in the crowd.

What Kind Of Web Platform Do You Need?

All websites are built on a web platform, and there are many web platforms to choose from.

Here are a few popular web platforms available that may be suited to your fitness business:

  • Joomla
  • Wix
  • GoDaddy
  • WordPress
  • Squarespace
  • Shopify

Most web designers only work with one or two web platforms.  Wordpress is the most popular web platform, but it is about finding which platform is right for you.

Features To Consider

They need to posses several key features, some of which are core:

  • Design – The design of the site needs to be modern.  No-one likes to be on a site that looks lame.
  • Viability – A great looking site with no visitors is a waste of space.  SEO & PPC are good to generate visitors.
  • Jargon – Some visitors to the site may be new, therefore keep things simple.
  • Hosting – Your website needs to be quick to load.
  • Mobile Friendly – Most of us use smart phones and tablets.
  • Navigation – Some visitors to the site may be new to the web, so keep the layout simple.
  • Contact Information – Make contact information clear

Many are used by the general public, for gyms, swimming pools, spa’s etc.  Keeping the site clean, simple yet attractive can make it a very effective one (try too hard, too much information and you loose people).

Choosing A Web Design Expert

There are tens of thousands of website designers in the UK, top agencies in London, freelancers working from home in Birmingham and everything in the middle.

Choosing a web designer that knows the fitness industry is not only logical, but will provide a much better site.  They will understand about fitness marketing, understand the industry and how to target your audience as well as knowing what your competitors are doing.

Choosing a marketing company is never going to be easy, as they all say they are the best.

Meeting up with them may well be helpful (not essential, but it would not hurt); it gives a chance to chat through designs, strategy and objectives face to face.  Also, many companies now use virtual offices, and can make claims on their website (about being able to offer award winning designs) so a visit should lay any fears to rest.

Don’t Forget Your Marketing

Once your website is created, the work really begins, getting website visitors and converting them into customers.

There are over 3,000 gyms in the UK, not to mention thousands of personal trainers, fitness coaches etc.  As soon as your website goes live, getting people to is important.

Website optimisation is needed, in order to help you climb online up the organic search engine results.

Remember To Be Social

Social media websites such as Facebook and Instagram are great for attracting people to your fitness brand.

Most people that attend gyms or do fitness classes use social media and chances are they will come across your posts on Facebook or videos on TikTok.

Compare Website Design Prices

Getting a great website that works well is very important, but getting a great site for the best price is more important.

Bare in mind that all web designers set their own rates, as the need to pay for houses, holidays and new cars is from the profit they charge. 

Shopping around and comparing quotes should ensure you get the best web design agency.  Someone with fitness industry experience for the best price, instead of getting a bulk standard site and contributing to their next summer holiday.

It is not about comparing quotes in order to find the cheapest quote, but the ‘right’ web designer.

Web design prices vary considerably, generally freelancers will charge less as they have lower running costs, and larger ones (with plush offices, expensive staff) will charge more.

We are here to help you get quotes together for website design for your fitness company.  Just fill in the form today.

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