Whether you are a bank a building society like Nationwide or a hedge fund, website design for financial companies is essential. Internet banking, money transfers stocks and shares, pensions are all online now.
The sector is monitored by the FSA, which strives for best practices, certainly with marketing.
Financial websites need to be professional, in line with your brand, and 100% secure.
Just fill out the form opposite to get free advice and quotes from website designers that work in the financial sector.
Do you have a website brief to send to a few web designers for your financial business?
A website brief is not telling agencies what you want, but it is an outline of what you are looking for.
If anything it saves you having to repeat yourself 5 times when talking to 5 agencies.
Here are a few things to consider including in a website brief:
Most web designers like to know these points, and there may well be many others that need to be discussed, but this is a good starting point.
A website is central to the running of any business these days.
It plays a vital role not only for your company, but also for investment banks, hedge funds and loan speculators. Every business in today’s world needs to have a ‘virtual presence’ so that clients can see more information about them.
Every established company has a website in place, so new ones will certainly need one setting up.
You will need to have secure site that allow clients to access details of their account and their money. For this, a special kind of site is required, one that has firewalls, security settings and a web team monitoring it for fraud or hacking. Pay day loan companies need website.
Banks need websites, and very efficient ones.
Selecting a web design agency that is right for you is very important. There are tens of thousands of designers around the UK.
But not that many that know about marketing for financial companies.
This is different to other forms of marketing, owing to the issues surrounding data protection, security and adhering to the rules and guidelines set out by the FSA.
By looking through their portfolio you should be able to get a feel for their experience in the sector, how much work they have done in the industry already, and how well they understand the market.
The next step is to meet up with the designer; never trust a portfolio alone, as many designers have a habit of embellishing on their experience in order to sound better than they are, which is the nature of sales.
By meeting them, you can get a feel for what they are like, meet the team and discuss in depth what is required.
Working with a designer that is hundreds of miles away, or even in another country, is just asking for trouble, as communications will be limited to e-mail and ‘phone.
Since COVID has made meetings difficult (and dangerous), a ZOOM meeting is a better option to protect the NHS.
Choosing a marketing company can be a challenge when getting your website designed, as there are so many website designers in the UK to choose from.
Most sites require quite an investment, due to the legal requirements associated with them and also the planning, strategy and security involved.
When considering who to use, it is wise to shop around and compare. Web design prices to vary considerably around the UK.
All agencies set their own fees, so prices will vary considerably. The following factors will affect the cost of a website:
Generally the larger the agency is, the higher their prices are likely to be. As they have more staff and more overheads than a smaller designer.
Paying a lot does not necessarily mean you will get a better website. So choosing a designer has to be done with cost in mind, as all are profit making businesses.