Website Design For UK Automotive FirmsWebsites play a crucial roll with automotive companies, both for advertising and marketing. Website design for automotive businesses needs to be both corporate and professional.
Why not talk with web design agencies that have experience in producing automotive websites?
The UK automotive industry has struggled over the years, and as we move from petroleum to electric, it will continue to be challenging.
Do you have a website brief to send to a few local web designers? A website brief can be very helpful, both for you and the various designers, if anything it is a starting point.
A website brief is not telling agencies what you want, but it is an outline of what you are looking for.
If anything it saves you having to repeat yourself multiple times when talking to different web design agencies in your area.
Giving agencies a start point, as to what kind of website you want or need, here are a few things to consider:
There are of course going to be lots of other things to consider, but this should get you started.
They are needed in the industry for a variety of reasons. Whether you are selling cars like Autotrader, or using it more for showcasing cars like BMW. Web design for automotive websites needs to be a high quality.
Showing cars on a car company’s website is one thing, but there are other wider issues in the industry. Having produced and now promoting a product that is high value, people are anxious to see a corresponding impressive website that provides assurance that the car is worth investing into.
All businesses in the sector have websites in place that are large. They are complex and show all makes and models in the ranges, complete with specifications. As you sell high value products. Your website plays a big role in the selling process as it is very much your shop window.
The main features of the website is its content.
Are all the cars, vans or bikes visible, and is the information about them up to date, and easy to understand?
You want your website to have visitors, so, SEO is an important factor.
Social media marketing has become a big part of the mix of SEO, on platforms such as Twitter and TikTok.
Have you considered using a social media influencer, to get you known to their thousands of followers? Many people now have a full time career as a social media influencer.
Utilising social media platforms like Facebook are great, and new platforms are popping up every year.
Contact information is also very important.
For you to provide information about local agents or showrooms so that customers can visit the showrooms and talk to a sales person.
Or receive specialist support for parts, routine servicing and repairs.
Out of the many thousands in the UK, we advise choosing a web designer that has done website design for automotive companies in the past.
It needs to be updated all the time, and certainly giving it a new appearance and fresh lease of life throughout the year, so dependency and a good working relationship are important.
It is very helpful if they have previous experience in marketing for automotive companies, or have designed ones for car related companies in the past.
Your website is likely to be high value, and therefore meeting up with the agency is very much recommended.
As Such a face to face meeting gives the opportunity to discuss strategy, layout and objectives. However due to COVID, a ZOOM meeting is a better choice.
All designers are private companies with their own overheads and fee structures. Web design prices vary considerably.
Therefore shopping around and comparing quotes is essential. Approaching an agency with a website brief of the sort of website you require is recommended, to be able to receive advice, ideas and realistic quotes.
Digital Marketing
Marketing And PR Agency
Creative & Design
Web Development
Events & Hospitality
Other service