Vision Design Services is a website design company in Belfast, creating cost effective, responsive websites that help businesses connect with clients and grow.
We have been providing website design services since 2008, helping businesses, from self employed freelancers to SMEs, get on-line and connect with existing and new customers.
Our aims are simple:
We enjoy the challenge of a new client project, the continuous need to explore new ideas and to learn new techniques which can be used for the benefit of clients.
Creating a new responsive website design involves several stages beginning with the initial discussion, then the planning, design and development phases leading to website launch.
Getting to know you and your specific business goals enables us to understand your current and future website design needs and support you in maintaining your website, creating new content, visuals and features.
The websites we create all feature responsive web design to ensure that your business website looks good on any device, be it a desktop computer, laptop/ notebook, tablet, or, mobile phone.
Search Engine Optimisation (SEO) is how a website is prepared for search engines such as Google and Bing. SEO examines every aspect of your site, it's structure, current copy and assets such as images and the way it integrates with your other touch points in social media and listed services.
When a list of improvements have been identified, a report containing a plan of changes is prepared and discussed with you.
Agreed changes are then implemented to improve the opportunity for your website to be displayed during searches on popular services.
Joomla and WordPress are Open Source content management systems used by millions of websites around the World. Each provides a rich set of features and are used by a range of small, medium and large organisations.
We use Joomla, or, WordPress CMS systems to build our website and those of our clients. The system chosen depends on the specific project needs but either Joomla, or, WordPress will enable our clients to update their website content anytime.
Search Engine optimisation is most beneficial when you can measure how effective the changes are in generating visitor activity on your website. Google Analytics enables website owners to measure the performance of changes to a website, in Google search results, through defining goals.
An example of a goal could be how many times a particular page was visited from a link in an email newsletter.
We recommend adding Google Analytics to your website to obtain this useful information.
We can configure goals to measure specific events and provide regular reports on performance with suggestions for design changes and SEO improvements.
What is SEO?
Search Engine Optimisation (SEO) is how a website is prepared for search engines such as Google and Bing. SEO examines every aspect of your site, it's structure, current copy and assets such as images and the way it integrates with your other touch points in social media and listed services.
When a list of improvements have been identified, a report containing a plan of changes is prepared and discussed with you. Agreed changes are then implemented to improve the opportunity for your website to be displayed during searches on popular services.
Google Analytics
Search Engine optimisation is most beneficial when you can measure how effective the changes are in generating visitor activity on your website. Google Analytics enables website owners to measure the performance of changes to a website, in Google search results, through defining goals. An example of a goal could be how many times a particular page was visited from a link in an email newsletter.
We recommend adding Google Analytics to your website to obtain this useful information. We can configure goals to measure specific events and provide regular reports on performance with suggestions for design changes and SEO improvements.
Pay Per Click
Pay Per Click is a promotion service also available from Google. Pay Per Click promotes your listing for key search terms and through defined targets such as location. You pay each time the link in the displayed listing is clicked, hence Pay Per Click. These types of listing will show as an Ad top of the Google search page.
Ongoing Commitment
Search Engine Optimisation (SEO) is not a do once and forget aspect of website ownership. If you are serious about your website placement in organic search listings then this has to be an ongoing aspect of your website review and updating.
In view of this we recommend our Level 2 and Level 3 monthly maintenance plans which provide a more cost effective way to manage ongoing updates to your site.
New Website Projects
New Joomla Responsive Website Design projects include initial search engine optimisation and first time submission to popular search engines Google and Bing (includes Yahoo).
Social Media Branding
Extend your brand to social media streams including Twitter, Facebook, LinkedIn, Instagram and YouTube with social media branding. Branding packs provide all the elements needed and any aspect can be tailored to suit your specific needs.
Once completed, you can use your chosen branding elements to style your social media channels. Alternatively, we can help install the branding for you and configure the appropriate colour codes to complete your new social media style.
We can also prepare spot graphics for use in posts, tweets and news items.
Email Newsletter Design
There are many forms of internet marketing but email newsletters, if done correctly, are still considered the best way to maintain contact with existing clients. This is due to the control an email newsletter gives to the person receiving it; they have the choice to read it and when.
Email marketing service providers such as MailChimp and Campaign Monitor have shown through their analysis that a good email marketing campaign can return up to £38 for every £1 invested.
We design email layouts that can be used to style the templates provided by your email marketing provider, or, to email clients directly. We will review your chosen layout with you and prepare an initial draft design for review.
When you sign off the design, we create the assets needed and can help recreate the layout in your chosen email service, or, create the email newsletter code for sending directly from your email client.
Maintenance Services
You may need to restyle your social media streams on a regular basis, perhaps to promote a service, or, product. We would recommend my Monthly Maintenance Plans which are designed to look after your digital needs, enabling you to focus on your business with the reassurance of a known fixed cost.
