The PR Room is an innovative Public Relations Agency, providing: Technology PR, Smart Home PR and Internet of Things PR Agency services.

At The PR Room, we offer creative ways for clients to communicate to their key audiences and beyond, and work with some of the best names in the industry.

The PR Room is one of the UK’s leading consumer electronics, lifestyle and IT public relations agencies.

Our portfolio of services, wide variety of press contacts and knowledge of the industries means we’re able to get you the results you need – fantastic coverage, industry praise and increased sales.

We pride ourselves on our solid relationships with journalists and influencers across a wide variety of media sectors.

We have a huge range of Technology PR Services at the PR Room.

Celebrities and industry influencers can be the main drive behind a sales spike. If Rihanna is seen snapping her latest outfits with a new app, you can guarantee downloads of that app will go through the roof. 

A tweet from someone influential (like Pete Cashmore or Stephen Fry) or a blog post on a high traffic blog can bring in just as much traffic and sales, if not more, as a well-placed article.

We’re also one of those rare things in PR – an agency that’s popular with journalists AND clients.

We work hard to personalise our approach and press material to suit each media outlet, look at relationships in the long-term rather than just a one-off, and use our initiative to come up with new and interesting ways to promote your brand and product.

The PR Room is a technology PR agency delivering B2B and B2C public relations services to IoT, gaming, health and well-being and lifestyle brands.

Founded in 2002, we’ve 20 years experience of putting technology brands in front of the media and influencers that matter!

Our long-standing relationships with journalists across the tech, health and well-being and lifestyle sectors mean we’re able to get you the results you need – fantastic coverage, industry praise and increased sales.

Working with both established international brands and shiny new startups, we take the time to understand your brand, products and business goals.

So, whether you’re looking to promote your new IoT gadget, smart kitchen appliance or ground-breaking cybersecurity solution, we’ll connect you with the best media and influencers to get key audiences talking about your brand.

That could mean positive headline coverage with leading tech media such as TechRadar, TechCrunch or Wired. Or perhaps an award-winning review from Good Housekeeping, T3 or Which?. We’ll do whatever it takes to create a buzz with your current and potential customers and build those all-important sales volumes.

Designing campaigns is just the start. We’re always looking out for breaking stories, identifying fresh news-jacking opportunities that keep you in front of your audience.

We’ll use in-depth analysis to measure performance at every stage of the campaign.

We’ll work with you to set KPIs, evaluate coverage against key metrics, and adapt our strategies to deliver constantly improving results.

PR isn’t just about talking to journalists.

Our targeted influencer campaigns connect you to the right people, with the right audiences, who generate the right sort of engaging, sharable content to fit your brand.

The benefits don’t stop when a campaign ends. We nurture influencer relationships, so they continue to create natural, organic content over the long term, championing your brand and building your customer base.

Our influencer strategies are a great addition to any media campaign.

For example, our work for MEATER, the world’s first truly wireless meat thermometer, has delivered first-class coverage across a wide media landscape for several years.

But it’s also the favourite smart kitchen gadget of influencers, people who continue to use and talk about MEATER outside of campaigns because they love it – true brand ambassadors!

Promoting complex technology products and services can be a challenge.

Many brands struggle to present the benefits of their products in a way that truly engages with their audience. But that’s where our industry-renowned storytelling skills come in.

We’ve two decades of experience in creating fresh stories with a clear narrative, presenting your technology as the solution to a need.

This doesn’t just bring your product to the user’s attention: it creates an emotional connection which keeps it there. And it also provides the media with the headline-grabbing, engaging, accessible content they need.

For example, VPNs (Virtual Private Networks) are complex technical products that rarely appear in the mainstream media.

When launching BullGuard VPN, we used an international survey to present the service as a solution to a very common problem: the danger of using public Wi-Fi.

The resulting story ‘Millions of Brits risk identity theft because they are so eager to use free public Wi-Fi’ delivered first-class media coverage across 8 National Newspapers (print and online), 143 Regional Newspapers (print and online) and 11 Tier 1 Global Technology Websites.

Our thought leadership campaigns see clients routinely recognised as leading industry commentators.

This raises brand awareness, builds trust, and creates a positive impression with customers, business partners and investors.

We monitor the global and national media 24/7, identifying opportunities to present you as a leading authority in your industry.

There are many routes to media success. For example, our clients have appeared on BBC News, the Washington Post and USA Today for expert comment on the latest headlines.

Others have provided analysis and comment to everyone from CNBC and Newsweek, to the Telegraph and TechCrunch. And we’ve placed Q&A’s and in-depth interviews with Wired.com, the New York Times, Forbes and more.

Whatever your industry or brand, we’ll tailor a thought leadership campaign to match your precise needs, then work closely with our media contacts to underline you as the No. 1 voice in your field.

We work with you to develop and manage comprehensive social media strategies that enhance your brand, engage audiences and achieve your business goals.

There’s no ‘one size fits all’ approach here. We’ll take the time to understand your needs, and identify the best social media channels for your brand.

Then we’ll design campaigns to serve your audience with the right content at the right time. And we’ll hand-pick the ideal influencers to best grow your audiences and generate sales.

Launching a campaign is just the start. We monitor campaign performance over time, digging into the metrics to get a detailed picture of what’s happening. And we stay on top of fast-moving trends by adapting and optimising our tactics, ensuring we’re always delivering the market-leading results your business needs.