Talk Intelligence is a leading B2B telemarketing company.

With a wide range of global clients in the various sectors and countries, and many years experience in Lead Generation and Appointment Setting we will work closely with you to ensure that we understand your products, services and goals, enabling our dedicated multi-lingual campaign staff to work effectively with your own internal team.  Appointment Setting is a tailored approach and is our way of working to connect you to your future customers.

How does Account-based Marketing work?

Upon establishing who your ideal customers are and matching them up to our intent signals, we’ll segment our data and build out accurate prospect lists.

We deploy multi-channel digital campaigns, helping you to get in front of hard-to-find decision makers from your target accounts.

Account Based Marketing is a strategic approach to marketing that replaces broad-based campaigns designed to target the largest possible number of prospective customers with personalised campaigns targeting a selection of target accounts important to the company. This highly focused strategy requires marketing and sales teams to align to deliver the right message and content to the right person in an account.

Account-based marketing (ABM) provides various benefits by concentrating sales and marketing efforts on a select few high-value clients. This strategy involves targeting these clients with hyper-personalised campaign messages, aiming to establish stronger connections and drive impactful results.

Account-based marketing is credited with delivering higher ROI and shorter sales cycles than traditional marketing strategies. ABM streamlines the sales cycle by focusing sales and marketing budget and resources on best-fit accounts that have the highest revenue potential.

We deploy multi-channel digital campaigns to put you in front of those elusive decision makers from your target accounts. We have a tried and tested process for accelerating your ABM results:

1. Use intent data to identify high-potential accounts, from within either an existing ABM list or broader ICP criteria.
2. Begin engaging key decision-makers and stakeholders from those accounts via content syndication to generate a guaranteed volume of MQL engagements.
3. Deploy digital advertising tactics across display and social media to reach personas with those same accounts to increase touchpoints.
4. Analyse the intelligence gathered from digital campaigns to determine which accounts have been exposed to the most digital advertising. If a pixel is implemented, we can also surface which accounts have shown the most engagement.

We want to help you achieve your strategic goals, data and numbers are transformed into ideas, storytelling and brand building.