It’s our job to make sure the campaigns we design bring you commercial success. So we spend time getting to know your company and your position in the market before identifying and implementing a promotional strategy that will deliver the right results for you.

We love working in the renewables sector and marketing ‘green’ companies, brands and products. Equally we enjoy working with companies in the local area, from one-man bands to global businesses.

Our office is in central Newbury, just 63 miles west of London. So whether you are in the west Berkshire area, or further afield, we’d love to meet you.

Have you ever been in a meeting when you can't concentrate because all you can think about is "how much is this going to cost me?" Well let’s get this cost elephant on the table, so that you can enjoy the rest of our website.

Here are some important things that you should know about how we charge for the value we deliver.

Retainers belong to an age when PR companies thought that their clients should pay just for the privilege of being able to call them up to ask for help. 

• We prefer to charge for the value we deliver, not the time it takes us
• However, if you really want to be billed by the hour, we can do that too
• Most of our clients prefer to use our credits system, which lets them budget for a regular monthly marketing spend and have a transparent view of the deliverables for which we have charged
• Credits are a fair, transparent and simple way to manage your marketing spend
• We provide a credits table to show how many credits we allocate to each activity
• The number of credits we allocate to a service is a fixed price, regardless of how long it takes us
• We provide a monthly credits statement, including your balance
• You carry over your unused credits each month, or can top up your budget if you've overspent

Our broad range of integrated services span earned, owned and paid media. We also offer marketing audit, planning and research services that can help to get your strategy back on track.

In a digital age of increasing transparency, never before have businesses been placed under such scrutiny by stakeholders. Ensuring a strong brand reputation should be considered core to your overall marketing plan.

How your business behaves and communicates with stakeholders is key. It’s about engaging appropriately with your audience, influencing their behaviours through strategic PR, in turn nurturing your brand’s reputation. We believe that disengagement between a brand and its target markets creates a barrier to success and growth.

Proven strategies for promoting your business

Good marketing starts with a great plan. Taking a step back and looking at the bigger picture will help you align your marketing investment with your business strategy.

Our planning process kicks off with a messaging audit. We’ll meet your key stakeholders and develop your messaging and marketing strategy. We then brainstorm creative ideas that support your strategy. Finally, we recommend the best mix of tactics and a schedule of activity that meets your budget.

Typically, a tactical plan will address relevant media including content, messaging updates to your website, PR, social channels as well as email campaigns and paid media, if appropriate.

As well as planning your campaign, we can implement it.

There are no ‘silver bullets’ in marketing today

You have to be wherever your customers are, which means managing your reputation across different media.
Taking an integrated approach to PR and marketing enables us to deliver campaigns that add up to greater than the sum of their parts.

Our marketing services encompass planning and messaging, content marketing, copywriting, social media and email marketing.

Content marketing

Great content begins with a clear message and clear thinking

Our guiding principle is to ensure our content delivers value to your audience. By devising and driving forward a content calendar, we deliver a pipeline of articles, blogs, case studies, white papers and social posts to support your PR and social campaigns.

We align content with your business objectives, and ensure we address each stage of the content funnel, from awareness to decision.

We pride ourselves on writing clear and concise copy using plain English. As well as writing new copy, we often repurpose legacy content to reach different audiences. By reusing content, we make your budget go further.

Public relations

Building your reputation through earned media

PR enables you to influence public opinion, manage your reputation and earn understanding for what you do. Mentions, opinion pieces, feature articles – positive press coverage gives you a big tick in the credibility box.

Being interesting is the best way to get people to talk about you. Our job is to take what you have to say and identify what editors will find most interesting and to get those messages in front of them. We sell-in your story.

While press coverage is the obvious outcome of public relations, it can also include speaking engagements, analyst briefings, award entries and other services that will help to build your brand.

Social media

Amplifying your message through owned media

Social channels amplify your content to reach a wider audience, enabling brand discovery. We’ll create and manage social media strategies as part of your integrated marketing campaigns.

We follow key players and use relevant hashtags to tap into larger audiences. Our focus is on quality of followers and engagement rather than numbers. The most successful use of social channels takes advantage of strong content and strategic thinking. Compelling content enables influencers’ messages to be read and passed on. That’s why social media has such huge potential, but only when executed strategically.

Use of social media as part of a long-term marketing effort. The guiding principle is to ensure that your content offers value.