I'm an experienced SEO Consultant, providing expertservices. I offer a wide range of search related services, with years of experience working with clients locally in Durham and throughout the UK.
If you are struggling with your online visibility and you want to be found online, you will surely benefit from the SEO services I offer.
We offer a wide range of search related services, with years of experience working with clients locally in Durham, the North East and throughout the UK.
We offer a wide range of search related services, with years of experience working with clients locally in the North East and throughout the UK.
If you are struggling with your online visibility and you want to be found online, you will surely be looking for a reliable North East SEO company.
We will always strive to deliver the best service possible for all clients, whether you’re a sole trader or a company looking to rank all over the country.
Our main aim, as SEO Consultants, is to provide all clients with a personal service, by showing them that they can trust us to deliver on what we have told/sold them - to make their businesses more money in the long run.
We look to build lasting relationships with our clients, where we can chat openly and honestly about what the plan of attack should be to succeed with any online marketing endeavours.
If you have had enough of working with a bad SEO agency, it could be time for you to try Power SEO – one of the leading North East SEO agencies, covering Durham, Sunderland, Newcastle, Gateshead, Darlington, Middlesbrough, Hartlepool and the whole UK.
Keyword research is the be-all and end-all when it comes to search engine optimisation. Without keyword research, you won’t be able to optimise your amazing piece of content, meaning it has less chance of being found. All your efforts to build Domain Authoirty and improve your website technically can be strengthened with thorough research into the keywords that will serve you best.
But keyword research is more than just identifying search volumes and stuffing a bunch of phrases throughout a page; it involves looking at the various ways people use language and terminology to search for what they need online.
For that reason, keyword research is not only a massive part of SEO, it’s also a huge part of content marketing, overall. It should be carried out before any marketing efforts to ensure the right traffic is being driven to the page/website in question. This will give the content the best chance of converting.
What is keyword research?
Keyword research is the process of finding words and phrases people use to perform searches online and is probably the first thing anyone should consider when looking to optimise a website for search.
Researching keywords provides marketers with a better understanding of the different demands of various keywords and how likely it is to rank for certain phrases based on competitiveness.
Done correctly, keyword research will help to determine the direction to head in for optimisation, by outlining the terms that you should be targeting and the terms you could potentially rank for.
How often should you perform keyword research?
As often as is required.
Meaning, keyword research is more than just a one-off task that you do once and forget about. Your website is made up of a wide range of keywords and therefore should undergo regular maintenance and evaluation based around language shifts and new keyword trends.
As your audience develops and grows, you need to as well. New keywords are cropping up all the time, providing new opportunities and areas of focus. Whenever you are looking to create new content for your website, you should look for the best keywords to use on that page, based around what people are searching for.
If you’re looking to start a new website, re-structure your current one, write a blog or reach out to another website, you should take extra care to perform thorough research before any writing commences.
What is on-page SEO?
On-page SEO is the practice of optimising your web pages to help them rank higher in the SERP’s (search engine results pages). This type of SEO involves looking at different areas of your website to see what can be improved. On-page SEO can be anything from speed and technical improvements, through to content implementation and looking at the design of your website for conversion.
The best thing about on-page SEO? You are in control.
You can control and change the various factors that influence on-page SEO. On-site SEO services can help you to manage those factors to improve your site’s performance and rank higher in the SERP’s.
Having great on-page SEO will help you to rank higher, even if you don’t have a great link profile yet.
On-page SEO is a great place to start if you want to improve your rankings and overall online visibility.
What are Links:
Links are a fundamental part of SEO and website’s in general. Not only do links help websites to perform better in the search results, they are important for user experience. Links take search engine users from one place to another, forming an important relationship between pages and sites.
Search engines, such as Google, use links to crawl the web and discover new pages. Links can also determine the popularity of a page, acting as a vote of confidence from one page to another or one site to another.
Another thing to consider when talking about link building or links in general is “relevancy”. Links can be used by the search engines to determine the relevancy of a page, based on the various queries performed online.
What is Link Building?
As you may have heard, link building can be highly beneficial for website owners who want their websites to rank higher. Having another website link back to yours is considered a vote of confidence in the eyes of Google (and other search engines), however modern-day algorithm updates mean that you can’t just get any old link and hope to rank. The backlinks you acquire should be relevant to what you do and the sites you get them from should be hyper-relevant, too.
There are lots of ways to acquire backlinks, with link outreach proving to be one of the best ways to acquire both relevant and strong backlinks from website’s in the same/similar industry.
As link building makes up a huge portion of off-site SEO, it’s important to consider link building as part of a well-rounded strategy.
Why is Link Building Important?
Link building is the process of acquiring valuable backlinks, but why is it so important for SEO?
As we touched on previously, backlinks are crucial for SEO because they act as a vote of confidence from one site to another. They provide search engines with a signal that shows other websites vouch for your content and they are happy to link back to the content you have on your website.
If search engines, such as Google, see a site or a particular page being linked to regularly, but trustworthy, relevant sources, that page/site will stand a greater chance of ranking in the SERPs.
Link building has been an important part of search engine optimisation for a long time and has undergone some real changes over the years – thanks to Google algorithm updates such as Penguin; designed to target sites using web spam and manipulative link building tactics.
Today, link building looks a lot different and caution should be exercised whenever link building is involved.
What is Content Marketing?
This is how the Content Marketing Institute describes Content Marketing:
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.”
Rather than constantly pitching your products or services, you should provide useful and relevant information to your potential customers to help them solve their issues/problems.
Your content should serve more of a purpose than just cramming keywords on the page and hoping it ranks. You should provide thoughtful, unique content to answer a broad range of search queries.
AdEspresso once wrote a blog about the 8 different types of content, and we have listed these below:
Blogging can form a huge part of any content marketing strategy and, although it shouldn’t be the only route you take, many before have grown to become authorities online, based on blogging alone.
It’s important to think about what type of content would be best for your business. What will your prospective customers benefit from the most?
Why is Content Important for SEO?
Content is great, let’s face it. We all love it, don’t we?
That’s why some of us spend over 3 hours a day on our phones looking at articles, photos, videos and other forms of digital media, otherwise known as content.
Content is the main thing that drives people to your web site and tells Google, Bing etc. what your website is about. Without content, web pages would be blank and boring.
Exceptional content is usually rewarded with higher rankings and can be used as an effective way to acquire trusty backlinks which act as a vote of confidence for the search engines.
Exceptional content doesn’t have to be just words on a page, either. These days, great content will usually come in video format to make it easier for users to get the information they need faster.
From an internet/search engine and web user point of view, your content provides valuable information to tell anyone and everyone what your site is about.
And, from an SEO point of view, you need content to become an authority at what you do. To convince people to use your services, buy products or whatever it is you hope to achieve with your website.
If you are struggling with your online visibility and you want to be found online, you will surely be looking for a reliable North East SEO company in Durham.
