With solutions across paid, owned and earned channels, Performics creates more personalised and dynamic customer experiences and more targeted media buys.

We harness billions of digital data points to optimise relentlessly for client success.

You wouldn’t buy a car without a test drive, would you?

Our digital audits measure a client’s current media and content programs against our key performance pillars.

We’ll provide recommendations and testing examples for each channel. As we like to say, there’s always room for optimisation.

Consumers don’t think about media channels and marketing messages, just lifestyle needs and personal preferences.

Performics translates those needs into more effective media buys and more engaging content to deliver the right message to the right person in the right place at the right time.

Our industry leadership has cultivated deep partner relationships with the leading search engines, social networks and media management platforms, and technology tools.

These partnerships give our clients unparalleled access to opportunity and innovation including early betas and exclusive expertise.

Performics pioneered performance marketing. And now, we’re reinventing it.

Our suite of digital marketing services is built upon a foundation of intent—understanding how consumers decide—across all paid, owned and earned media touchpoints.

Through fully integrated, dynamic and personalised experiences, we’re turning consumer intent into conversions.

For consumers, content often trumps ads in authenticity, playing a key role as the connective tissue across the path-to-purchase.

But for brands, content development and SEO are often black-box processes of ideation and conception, untied or misaligned to bottom-line results.

It’s time to hold content accountable to performance. Performance Content is our process of creating and optimising actionable content in pursuit of ROI goals.

Through 15+ years of unrelenting SEO micromanagement, we’ve nailed the basics (indexation, keywords, content optimisation).

We’re now focused on next gen SEO—creating and optimising relevant, timely content that engines love to surface.

SEO no longer exists in a bubble. We’re boosting its potency by aligning with other channels.

Through an owned/earned-first approach, we’re also reducing paid media costs by boosting organic rankings for expensive paid search keywords.

Consumers are constantly signaling their intentions and mindsets through a variety of digital channels.

Performics’ Intent-Based Marketing capability uses these digital signals as a behavioral insights machine: creating personalised, dynamic media and content experiences, aligned with consumer mindset, within moments.

Through an intelligent optimisation loop, we then execute in-market, real-time experience management.

Founded in 1998, Performics is a performance pioneer, originally operating as an affiliate network, and rolling out search marketing services in the early 2000s.

Today, Performance Marketing has moved from a specialty service to the strategic centre for brands.

We’re connecting marketing investment to consumer intent, redefining performance by using data, consumer intent signals, technology, media and content in novel ways.

We’ve built Growth Solutions to foster innovation. And we’re structured globally to serve multi-market clients at scale.

Built by DoubleClick. Bought by Google. Now the performance marketing agency of Publicis Groupe.

We combine attribute-based audience definitions with intent-based definitions to create high propensity audiences and cross-channel experiences (search, social, display, commerce) aligned to intent. We construct unique People IDs by stitching together data sources (client CRM, third-party) for better experiences.

We help brands holistically manage advertising efforts and operational needs, including the supply chain, product feed, product/content merchandising and sales components of commerce engines.

Our comprehensive solution also features Consultative Services, Shopper Marketing and Voice Benchmarking.]

Performics manages all aspects of our clients’ Affiliate Marketing programs, including partner and program development, media optimization, channel alignment and campaign management.

We believe in a diversified publisher mix – beyond just coupon and deal groups – unbiased program management, customization of networks/campaigns, visibility and transparency.

Our team is well versed in the affiliate technology landscape and can support you through self-service tools or as an expert overseeing managed service relationships, as well as in selecting technology.

Our affiliate team uses advanced analytics to unveil deep insights like each affiliate’s business contribution, and we manage affiliate as an integrated channel alongside search, social, display and content initiatives, including fluidly moving budgets between channels and across campaigns.

We’re leveraging the latest advancements in targeting and activation to maximize consumer engagement and message resonance across Performance Video (DRTV, OLV, Connected and Advanced TV), Performance Audio (National and Local Radio), Shared Mail, DR Print and Out-of-Home.