Based in Chiswick, London Origin design and develop bespoke websites, apps, online systems and offer digital marketing services.
SEO focused custom websites built on feature-rich platforms like Wordpress that deliver a great user experience.
We deal with start-up companies right through to multi-national organisations and globally recognised brands.
Our web designers, developers & creatives are all in-house london based experienced professionals.
Our services include digital brand strategy and digital marketing, whether marketing or digital strategy is part of the brief, or not, this always rubs off on your project.
As a small agency, we punch above our weight giving you a better ROI and ultimately better results.
Bespoke websites are generally chosen when an off-the-shelf platform, such as WordPress, Drupal or Magento do not fulfil the requirements of the brief i.e. as a custom creative approach or technical solution is needed.
Off-the-shelf websites still need designing and building the front-end, unless you opt for an existing Theme which will just need content added.
We are experienced in all types of sites and systems so we recommend from a technical perspective and are not biased by any one system or type of site.
Our creative and Brand experience range from Communication Strategy to a Brand Ideation process, right through to a simple brand evolution of a logo identity.
We are passionate about creativity & evolving brands to challenge your industry sector and differentiate your brand from a crowded marketplace.
We are passionate about our industry and with over 20 years experience, we are well placed to be passionate about your business too.
Operating out of a studio in Chiswick, London, we have in-house developers, designers and SEO professionals that can build your website from start to finish.
We can take care of domain name registration and hosting if required. We build websites that are visually attractive but also highly functional.
Not everything off-the-shelf fits the bill...
If you require something a little more bespoke in terms of an online system, you need a team of developers to program the system from scratch.
A team of developers can create an online system, from a Magento eCommerce platform to an Extranet/Intranet built to exacting requirements.
The process involves design, initial strategy and planning.
From the initial design of the user interface (UI) to the user experience (UX), we can work to a client’s specifications or help plan the system from a blank piece of paper.
Once the system is planned and designed, and you, the client, are happy with how the system will operate, we program the system choosing the best programming language to suit or to your specifications.
PHP and .NET are the two most popular and the source of most platforms. We also have in-house Magento developers which is the most recognised and preferred ecommerce platform.
Once your system has been constructed, we test across browsers/platforms and stress test against multiple usage.
We work with some of the most stringent clients to produce systems that can handle the most demanding of usage.
We discuss your objectives and creative preferences, your target market/markets and the competition you may have. We would then discuss a counter strategy and give technical recommendations. We would also discuss your brand and existing/potential marketing avenues such as SEO, Social media and traditional marketing should this be appropriate.
Once we have a good brief from you initial design concepts are created. This will cover the main homepage and a few content pages as well as a visual representation of how the mobile version of the site will look.
Once you are happy and the designs are signed off, this will be a great representation of how the finished product will look before we even start to build it.
We start by building the front-end of the website and either connect it to an existing CMS (Content Management System) like WordPress, or create a bespoke CMS depending on the technical brief.
Your site will be built responsively to fit any device or platform and we cross-browser and platform check before it is viewed by the customer. We would then offer you a link to your site on a test server so you can check and make any final tweaks to the text or images before going live.
Bespoke websites are generally chosen when an off-the-shelf platform, such as WordPress, Drupal or Magento do not fulfil the requirements of the brief i.e. as a custom creative approach or technical solution is needed.
Off-the-shelf websites still need designing and building the front-end, unless you opt for an existing Theme which will just need content added.
We are experienced in all types of sites and systems so we recommend from a technical perspective and are not biased by any one system
or type of site.
Strategy, UX, UI, wire-framing & creative
The creative compliments the product, advertises your point of difference and reflects the company brand. Whether jewellery, DIY or high-end fitness equipment, the user experience contributes to conversions/sales.
The design of any E-Commerce site starts with stats; existing site stats or new target market stats. We need to understand the target user, the product and advertise why they should buy from you. We need to understand your current site technically, the UX and SEO standings. We then map out the user journey create a sitemap and sometimes wire-frame the layout when needed. When we understand an existing user or a new target market well enough, we start the creative.
The creative compliments the user experience and inspires them to want to find out more about a product. A shop window still needs to sell the product to the user, not just offer a place for them to buy it. 2.6% of initial visits to E-Commerce stores purchase first time, they are users researching their market. Coupled with re-targeting techniques** we entice them back and give them a seamless journey to purchase.
The BIG question.... Which is best?
Well, it all depends on what the criteria is, what does your site need to do for you? If you are building a site for global domination of your target market then Magento is by far the most scalable platform: You could have multiple sites linked to the same CMS and it also has great metrics and tracking features built-in. However, if you are just starting out and have a small number of products or just want to test the water then Shopify is a viable option.
Woocommerce is firmly wedged in the middle of Shopify and Magento. Your site will be a very stable professional platform with many WordPress plugins already developed to add extra functionality. Woocommerce also has its own stock control and it is really easy to integrate with payment systems.
Shopify is inexpensive to set up but we find you have to use their platform, it's creatively restrictive and you pay monthly for all add-ons and this adds up quickly.... that’s just our opinion!
Ultimately it's not a choice you have decide on your own, we can advise on the best route and/or work to your budget.
SEO, CRO, SOCIAL, re-targeting, paid media, social activation and all that juicy stuff...
Strategic content marketing drives digital and social response.
Well thought through UX combined with SEO, paid search and social media maximises ROI and user engagement.
Foodog is based in Chiswick, West London and was established over 20 years ago.
We are a strategic branding/marketing/digital agency built on years of commercial experience and marketing insight, this ensures your point of difference is always working as effectively as possible to generate the greatest ROI.
We integrate digital marketing with the highest levels of best practice technology, to build powerful digital solutions to complex challenges.
We work with everyone, from global brands to startups. From marketing platforms, to branding, development and full marketing campaigns.
Strategy
Digital
Creative
Branding
