MONOGRAM is an independent creative studio specialising in lifestyle, luxury and heritage branding. We work with businesses of all shapes and sizes to create irresistible, commercially effective brands.

This process helps shape compelling brands.

Our bespoke workshop series explores areas where your brand may need to differentiate itself to develop a unique positioning idea.

We also help to bring a brand strategy to life by establishing and refining your brand’s core message, values, ethos and story – the essential ingredients for any brand that is starting-up, scaling-up or refreshing.

Our wordsmiths ensure you sound as good you look. It is simply not true that style does all the work, behind every distinctive tone is a distinctive brand.

We help you shape the narrative through your voice, language, messaging and engagement — making your brand language and tone of voice stick and your words stand out.

When it is necessary to create a system that organises brands, products and services to help your audiences — regardless of the size or complexity of your brand’s architecture — our team will find the most logical and intuitive way to configure it.

Our designers solve commercial problems with original creative ideas that perform well and are fit for purpose. The attention to detail of any piece of design only matters if the production process is carefully managed to ensure the design vision is successfully brought to life.

We have excellent relationships with some of the finest printers around the world who genuinely understand all forms of luxury printing and are always up to the task whatever we ask of them.

Whatever digital project we work on, our priority is to ensure that the user experience reflects the brand’s visual and verbal identity to create an online destination that communicates your brand essence and central messages with brevity — increasing engagement through beautiful, intelligent, user-friendly design.

MONOGRAM is a London based creative agency bringing intrigue, impact and relevance to ambitious disruptor, lifestyle, and heritage brands. Established in 2008 by Creative Director Kris Mcknight and Brand Strategist and Writer Louise Barron. Clients seek us out for our ability to tap into the truth that places brands top-of-mind.

We specialise in Brand Strategy and Brand Identity, Art Direction and Writing — crafting distinctive assets that are designed to captivate across all platforms and activations.