Lumos Digital Marketing is a Manchester based digital marketing and website design agency. We specialise in giving your online brand a new lease of life to help revitalise your image, sales and reach online.

We offer a range of different services from search engine optimisation (SEO), pay per click marketing (PPC), social media marketing and website design.

Each and every one of our services are fully bespoke to the needs of the customer and delivered after a free consultation with a member of our team during which a completely free digital marketing action plan will be created for your business.

Lumos Digital Marketing was founded to break free from conventional, misleading marketing practices. Our mission is to empower small businesses with straightforward, no-nonsense solutions that drive real results. We cut through the jargon, delivering honest, impactful services that help our clients shine.

Lumos was founded by Andy Lochtie back in 2020, initially it started as a freelance service but quickly became more than that as the business transitioned into an agency with the goal of being able to impact and help small and medium sized businesses throughout the UK 

2020 - Lumos Digital Marketing Was Incorporated

2021 - Lumos Employed Their First Employee

2024 - Nathan Joined Lumos As Director of Digital

Unlock the full potential of your online presence with Lumos Digital’s Search Engine Optimisation (SEO) services. Our expert team employs the latest strategies and tools to enhance your website’s visibility, increase organic traffic, and elevate your search rankings. Discover how our tailored SEO solutions can connect you with your ideal audience and drive sustainable growth for your business.

Elevate your digital presence with Lumos Digital’s comprehensive SEO services, designed to boost your search engine rankings and draw more qualified traffic to your website. Our strategic approach ensures that every element of your site is optimised for maximum visibility and performance.

Why do we need SEO?

So, the big question: Why do we need SEO? There’s only so far paid traffic can get you, that is without generating an abnormally large bill, perhaps still generating mediocre traffic, leads, and sales to your business or website.

SEO allows you to create consistent, free organic traffic to your website. While this takes time to create and rank, the results pay dividends. If your business is physical, for example, a local coffee shop or convenience store, this too will create additional footfall to your business.

Instead of paying for traffic (paid ads etc.), once SEO strategies are implemented the traffic is more or less self-sufficient, generating consistent results.

This is much more cost-effective than paid traffic, perhaps also resulting in customers with greater search or buyer intent. 

You may be wondering: what is buyer intent and why does this matter? Buyer intent, also referred to as search intent is the stage of purchase or decision the consumer is currently at. For example, if a consumer searches the phrase, “is it worth hiring a professional to clean my windows?”, their buyer intent could be perceived as low.

On the other hand, if the consumer searches the phrase, “window cleaners available today in x area” then their buyer intent is high. To some extent, you can tailor your content, including keyword usage to target consumers with a higher buyer/search intent, thus equaling more sales compared to dead leads.

Adopting an SEO strategy not only allows you to generate free organic traffic, but this traffic may contain higher buyer/search intent. Consequently, this leads to an increased ROI (return on investment), with the only costs concerned with website management, content creation, outsourcing of content (you can also create this yourself if you have the time to keep costs down), and webmaster fees. While it may seem like a bundle of expenses, adopting an effective SEO strategy is much more cost-effective than consistently paying for traffic.

What's the difference between on-page and off-page SEO?

On-page SEO is focused on creating keyword-focused content and SEO optimised pages. On the other hand, off-page SEO is concerned with building backlinks, guest posting on other sites, and increasing the authority of your website.

All businesses and/or websites should adopt both an on and off-page SEO strategy. Think of on-page SEO as everything you or your webmaster can do on your website. For example, other than SEO-focused blog posts and content, this also includes alt tags, custom code, meta descriptions, headings, keyword usage, and more.

Conversely, off-page SEO is everything not physically on your website. As previously mentioned, this can include guest posting on other sites, building the authority of your site, and generating backlinks. However, off-page SEO also includes other factors such as social promotion, e.g. boosting Facebook posts, Instagram Ads, and pins on Pinterest, managing public reviews, setting up Google my Business, and the general reputation of your business in the public eye.

By this point, you’re likely wondering: is it best to focus on on-page or off-page SEO? The answer is both. Arguably, you should pay more attention to on-page SEO as this is what you have more control over. However, without off-page SEO, your website will struggle to gain authority and higher rankings in search engines such as Google. 

As a general rule of thumb: dedicate sixty-per cent of your efforts to on-page and forty-per cent to off-page. Many businesses choose to outsource their off-page SEO strategy, as this is arguably the more difficult of the two. 

Outsourcing may include guest posts to other sites, managing public reviews, and building up your social presence through methods such as Instagram influencers, features on popular blogs, and creating an exclusive Facebook community or forum. In particular, off-page SEO can be overwhelming, especially for beginners.

The decision regarding whether you should outsource this ultimately depends on your SEO experience, budget, time constraints, and dedication to learn these SEO practices.

Even the most novice in SEO can become sufficient, if not experts through practice, dedication, and the willingness to learn. However, you will make mistakes on the way, so be sure to have someone on hand to help should these occur.