Not Getting The Results You Need From Your Website Or Marketing?

Then It Is Good To Chat, Discover The Difference That Conversion Focussed, Brilliantly Designed, High Performance Websites & Marketing Can Make.

It’s an important question. After all getting it right isn’t just a matter of the investment of your time and money; it’s about ensuring your business is positioned to reach its future potential and that you have the right marketing tools to help you get there.

Whether you require a comprehensive branding programme, creative copywriting (to align your messaging to your brand position) or a redesign of your marketing collateral (to support your sales drive) – you need to be confident that you’ve got the right people working with you.

Yes you’ll find that we have the creative, copywriting and technical skills to make a tangible difference to your business, but you’ll also find that we’re passionate about what we do.

We blend fresh creative thinking with exceptional design skills, delivered by a friendly “can-do” team who go the extra mile to ensure you get exceptional results from what we produce.

It isn’t a coincidence that most of our work comes from client recommendations.

Based in the beautiful North Yorkshire town of Harrogate we work with businesses throughout the UK and overseas. It’s a wonderful thing the internet!

It sounds obvious, but being clear about who you are targeting is vital if we are going to help you develop the right strategies, tools and tone of voice that will help you engage with them.

At loyaltyMATTERS we go beyond just blindly taking a design brief. We help you achieve clarity about who your ideal customers are before we start thinking about ways to reach them. Makes sense doesn’t it!

With 15+ years digital marketing experience we have helped hundreds of clients achieve online success.

Our tried and tested methodology quickly develops a digital marketing strategy for your business. With clear goals, milestones and deliverables, ready for implementation.

What, exactly, does your brand or business do? What does it stand for? What makes it different?

Unless you have a clear understanding of your brand how can you tell others about it? We help you identify the attributes that make your brand unique and craft positioning statements, language and visual identities that form the basis of all your marketing communications.

You can never own what your target customers think. But you can influence how they think about you.

By defining what you promise to deliver we help you craft marketing materials and communications that help underpin your positioning, so you can engage with prospects in a consistent way.

Are we right for your business?

It’s an important question. After all getting it right isn’t just a matter of the investment of your time and money; it’s about ensuring your business is positioned to reach its future potential and that you have the right marketing tools to help you get there. Whether you require a comprehensive branding programme, creative copywriting (to align your messaging to your brand position) or a redesign of your marketing collateral (to support your sales drive) – you need to be confident that you’ve got the right people working with you.

We understand that.

Yes you’ll find that we have the creative, copywriting and technical skills to make a tangible difference to your business, but you’ll also find that we’re passionate about what we do. We blend fresh creative thinking with exceptional design skills, delivered by a friendly “can-do” team who go the extra mile to ensure you get exceptional results from what we produce. It isn’t a coincidence that most of our work comes from client recommendations.

Your website needs to do so much more than look pretty!

Of course you want your website to look great (with us you can take that for granted). But is your website built to maximise conversions? Is it optimised for SEO or built to engage with visitors? Does it generate leads for your business? What if you could continue the conversation with leads in a highly targeted way, after they leave your website? We believe a website should be so much more than just an online brochure! 

At the heart of your website we use powerful tools, technologies and platforms to deliver outstanding results.

Most websites are built using open-source technologies, as they enable rapid website development at lower cost. Under the GNU (General Public License) we build your website using the WordPress content management system, which features a wide range of plugins, tools and capabilities, to cost effectively and rapidly build of your website. Need more? Our expert software developers can build bespoke. complex, clients portals, intranets and more.

Wordpress development

When we have designed your website we build it within a content management system such as WordPress .

WordPress is used to power millions of websites around the globe and provides an easy, cost effective way to transform the design of your website into a mobile responsive, feature rich solution.

WordPress enables us to extend the features, functionality and effects across your website, using a wide selection of available plugins, to create stunning results and a rich experience for your visitors. 

It also enables you to easily manage the content (text and images) across your website, as well as the performance of your site from an SEO perspective.

Responsive websites built on solid foundations

Not only will your website look utterly irresistible but it will be technically well built, with a high level of search engine optimisation (SEO) as standard, include a full content management system, so you can easily update it, and will be hosted on our high performing servers; managed by award winning Rackspace who provide 24/7/365 monitoring and technical support.

From full e-commerce websites, brochure or lead based websites, though to mini websites, hosted online surveys & bespoke web design and website applications; we have a range of solutions and technologies to give your business a powerful online presence.

We’re also Nominet registrars and can help you register and renew your domain name and, to give you absolute peace of mind, partner with award winning Rackspace to provide secure website hosting with 24/7/365 monitoring and support.

Content marketing is continually evolving, but the mainstay of digital marketing, for most businesses, is the humble blog or article. Expertly researched and written they fuel lead generation for your business.

We translate your content strategy into engaging editorial with a mix of keyword driven topics and in-depth subject matter; delivered by expert marketing professionals and specialist editors.

We can manage or support your content marketing program and take the responsibility of consistently generating expert, thought leadership content that fuels lead generation for your business.

Newsletters & Email Marketing

They’ve been in and out of vogue, but email newsletters remain a great way to engage with and entertain prospects, clients and partners. 

They also provide a powerful way to frequently deliver personalised content, based upon subscriber behaviour and interests and provide deep analytics enabling you to evaluate which content is sparking the most engagement.

Our services include providing the platform for you to send your own newsletters as well as a fully managed service where we research, write, design and manage the transmission of your newsletters on your behalf.

Your social media marketing works in harmony with all other aspects of your content marketing strategy.

Whether it’s through your daily / weekly posts, the interactions you make with your audience or paid / sponsored posts you generate. They feed into your website content, email newsletters and social ad spend.

We help you make sense of which platforms are best for you, and work with your in-house teams or as an extension to your business providing the best branded experience and maximum ROI possible.

Boost your wonderful website with our Search Engine Optimisation (SEO). We’re not hidden away in a bedroom working in our underpants or some anonymous online only service from some far off land.

Actually, we’re UK based and, as part of the nettl family, have access to a team of 50+ SEO experts who are dedicated to improving the performance of your website. Pop in and see us to discover how we can help you achieve more.

The four pillars of effective SEO involve a combination of the technical effectiveness of your website, the most relevant content for your audience, the optimisation of your content for target keywords and the building of off-site authority.

At loyaltyMATTERS we start by understanding your business, your marketplace, your competitors and your ideal customer to identify the levers that will help you rank higher and the activities that significantly increase inbound organic traffic. 

Smart keyword research is the single most effective way to identify the search terms that you need to target to attract relevant traffic.

It is also the best possible way to identify content that you should write about to satisfy the search intent of prospective clients.

We combine intelligent keyword research and tools to identify a target list of keywords and keyword phrases that can be used to optimise your website.

For businesses that operate within defined geographic areas, effective local search marketing is an essential way to compete for otherwise highly competitive search terms.  

We help you dominate local search by optimising your website for local search terms, maximise your visibility with online directories,  claim and optimise your Google My Business listing, build online reviews and use structured data markup to make your website stand out.

We help you develop a social media strategy that supports your business goals.

Whether you are looking to drive website traffic, raise brand awareness, boost brand engagement, generate and nurture leads or build a community, having a clear strategy and goals is the first step in a successful social media marketing campaign. 

We help you define your success metrics, understand the challenges you will face (in achieving your objectives) and help you shape the solutions that will help you get there.

Stand out from the chatter with visually stunning, engaging, social media graphics and creative assets.

We live in a visual world. To be successful on social media, you need to stand out with carefully curated creative graphics, animations and video help build your brand and engage with clients and prospects.

We create engaging cover images, banners, profile images, infographics and a wide range of visual content for your social media posts, to help you stand out and engage with your audience.

Build a long term relationship with  clients and prospects with regular conversations and out-reach that builds your brand, creates advocates and build relationships.

We help you gain insights into your relationships, start the conversations, promote brand enthusiasts and maximise current events and topical subjects.

In short, we become part of your team, being responsive with your audience to ensure a positive experience with your brand.