We are Innovation 1st.

We create beautiful branded products to help our clients market their brand. 

Ian Mallalue and Garry Holland set up Innovation 1st to change the way the world thinks about branded products. They created an agency of people focused on innovation, who work closely with clients in a relentless pursuit to create world class products with Innovation 1st’s own unique thumb print on it.

We specialise in seamlessly integrating your brand into people's lives through the creation of thoughtful products that tell your brand's story. Our expertise extends to dynamic sales promotions, client and employee gifting for fostering loyalty, and support at exhibitions and events. We believe that effective merchandise should not merely consist of a collection of items; it should offer an immersive experience with impact, longevity, and engagement.

Our exquisitely designed promotional products stand out as an exceptional way to garner attention for your business. These innovative merchandise items serve to initiate or elevate the experience that clients or employees have with your brand. Our portfolio boasts numerous successful examples of our work, showcasing our limitless creativity when it comes to branding products. Contact us, and let's explore how we can elevate your brand perception among customers, staff, or the general public.

The beating heart of our business is creativity. We take immense pride in our adeptness at not only understanding client needs but also crafting industry-defining visuals that breathe life into ideas. 

Spearheading this creative endeavour is our in-house Creative Team whose enthusiasm for inspirational, quality design is infectious. 

Whether it's orchestrating a new product launch, fostering brand collaborations, or executing a comprehensive release of promotional items, we stand ready to assist you. Our seasoned Creative Team possesses expertise in product design and is capable of fashioning unique products from inception.

Every facet of our merchandising or apparel production is meticulously overseen by our team, ensuring an unwavering commitment to top-notch quality. From conceptualisation and design to manufacturing, we take pride in delivering superior products on time and within budget.

Innovation 1st was created to plug a gap in the promotional merchandise market. Truly end-to-end service provision for promotional products just didn’t exist when we started.

We connected the dots and employed professionals in design, procurement, logistics and finance to give our corporate clients the best promotional merchandise experience possible.

Those founding principles still ring true today as we consistently offer tailored solutions to our clients and weave our expertise into every project we undertake.

We are very good at what we do but our service isn’t about us, it’s all about you. Imagine your brand coming to life in a tangible way. Products telling your story; extolling your virtues, delivering your message in a unique, succinct way. That’s what really puts your brand in first. That’s what we can do for you.

We believe our prices and service simply cannot be beaten.