Boss Digital is a leading digital marketing agency that delivers ambitious brand strategies whilst keeping a constant focus on ROI.

We recognise that while our clients value our creativity, passion and commitment, ultimately they are paying us for one thing – results.

That’s why, whether we’re delivering content strategies, social media marketing or SEO, we measure its success the same way our clients will – in pounds and pence.

Boss Digital is a leading agency that delivers ambitious brand strategies whilst keeping a constant focus on ROI.

We recognise that while our clients value our creativity, passion and commitment to generate you results.

Boss Digital is a team of ridiculously determined and tenacious marketers, each working to become their absolute best.

We believe that you can achieve anything you put your mind to which means we’re less interested in cv’s and more interested in your goals.

We want to understand why you’re pursuing this path in life and how far you’re willing to push yourself to make it a success.

Having starting life in 2010 as a pure search agency, we’ve been on quite a journey. We’ve managed over 500 campaigns, achieved remarkable results, made a few mistakes, and built lifelong friendships with both clients and colleagues.

When you work this hard it’s worth remembering what it’s all for. Scroll down for a bit about our purpose and values.

First and foremost, we must be exceptional at the things we are paid to do. We must be 10/10 across our core competencies and deliver on our promises 365 days a year.

Secondly, we want to be a brilliant place to work. We have a big emphasis on flexibility and psychological safety, which is a fancy way of saying that we must all feel comfortable to take risks, be ourselves, and challenge one another. There is no room for politics, bullying or any of the other nonsense that gets in the way of brilliant people doing brilliant things. We don’t care how talented you are, if you bring other people down, you’re gone.

Finally, we want to make a difference. We know that as a small agency we’ll struggle to change the world on our own. That’s why every month we give our time for free to The Turing Trust. Their goal is that one day every child will be able to enjoy the transformative power of technology. By lending our marketing expertise to this goal, we know we can make a difference.

There is no such thing as a generic SEO strategy.

If your website is fewer than a thousand pages and requires only modest functionality, obsessing over technical SEO is a brilliant way to waste time and money. Likewise aggressive link solicitation for a niche brand is likely to be massive overkill.

We categorise our SEO campaigns into technical-led, content led, and authority led. Then we get to work becoming the #1 player in that category for your market. So simple. So effective.

The first step to organic dominance is the technical foundation.

Are the pages loading quickly? Are there device or browser compatibility issues? Are regular audits of search console being conducted to identify indexing problems?

For most websites, this basic technical hygiene is sufficient. However, for large or e-commerce websites, it’s just the beginning.

For websites with thousands of pages, ongoing technical maintenance is a constant battle. The good news is that if you’re able to scale the website without compromising its technical integrity, all the marginal gains relative to your more complacent competitors will add up to a significant performance advantage in the search engines.

What are the concerns and questions racing through your customer’s minds when they’re tapping away in Google? Your job is to answer those questions better than anyone else in your market.

All Google wants to do is rank the best content from the most trusted brands, and it’s bloody good at doing it. The second part of that formula takes time and money, but the first is in your immediate control – you just need to create the content the user wants to see! That may include video, reviews, case studies, hi-res imagery, address information, technical information, live chat and 500 other possible things.

The more of these boxes your content is able to tick, the better the UX and the higher the rankings.

Link building has changed; tactics that would have once guaranteed rankings and success now guarantee penalties and failure. That said, links continue to be the single biggest signal of authority for a website. But they must come through legitimate means. Consequently, tactics such as content marketing and digital PR are super important for SEO, particularly in more competitive markets.

There’s of course a lot of variation depending on the work involved. Sometimes all that’s required is a bit of on-page optimisation or training to your team, in which case the whole exercise may only cost £2-3k. Usually, where ongoing work is involved, our SEO campaigns start at about £1,500 a month.