Fresh B2B is a Birmingham-based growth B2B marketing agency that helps engineering, technical and industrial companies grow their audience, leads and ultimately sales.
We are engineers and we are marketeers, so whether you need public/media relations, content marketing, inbound sales and marketing or marketing automation, we know your industry.
We are a B2B PR, content and marketing agency that helps engineering, industrial and technical companies reach their goals through great communication.
Supporting engineering, technical, industrial and STEM-based businesses achieve their business goals through B2B PR, content, digital and inbound marketing.
We’re proud that our work gets recognition from clients and other practitioners within the industry, who have judged us to be one of the best technical agencies in the UK. So don’t just take our word for it!
Formed in 2008, Fresh was set up by Amanda and Keith to offer technical, industrial and engineering companies the rare combination of in-house technical expertise coupled with media know-how and creativity.
Since Fresh started, we have worked with some amazing clients, some you will know, some you will not.
We specialise in writing high quality technical press material that gets your company in the media. Whether it’s the trade press, a niche publication in your sector, regional newspapers or even the national broadsheets – we know how to get you featured in your preferred media.
We have a qualified engineer on board to ensure all technical content is accurate and clearly expressed, along with staff with over 60 years experience in technical PR.
So we know the difference between a variable speed drive and a soft starter; a circuit breaker and protection relay; drilling and milling; and a tray erector and tray packer!
The reason for our success lies in the close relationships we nurture with editors, journalists and publications.
We follow their interests and requirements, offering the right articles at the right time. What’s more, we use a variety of tactics to make sure your message reaches your target press and subsequently, your customers and prospects.
Whether you need an overall marketing strategy, or just a plan for content marketing, PR or SEO, each one is developed on detailed research and an understanding of your business, industries and customers.
What is content marketing?
Content marketing is a strategic process focused on planning, creating and distributing valuable and relevant content to attract the right prospects and convert leads into customers.
Content marketing isn’t about you. It’s about putting your prospects and customers first. It’s not about broadcasting your new widget; but rather about providing truly relevant, valuable and useful information to help solve your audience’s challenges.
Industrial, manufacturing and engineering companies have huge amounts of technical expertise, and the opportunities for creating content is almost endless!
We’re here to help you overcome your challenges to growth. Whether that’s generating quality website traffic and leads, proving the ROI of marketing spend, creating relevant content, building brand awareness, connecting and nurturing prospects, enabling sales to close more deals or finding efficiencies in your marketing and sales processes.
We have a deep understanding of your industry, audience, challenges and goals with an underpinning knowledge of engineering and technology. This enables us to become a strategic partner that delivers high impact and measurable results.
What is public relations?
Public Relations (PR) utilises media channels to promote your business and nurture a positive perception, build trust, influence opinion and behaviour and manage your reputation. As Jean-Louis Gassee, a former Apple executive, said “Advertising is saying you’re good. PR is getting someone else to say you’re good”.
PR can be organised into four categories: paid, earned, shared and owned media, or PESO. They use different strategies to reach, engage and build trust with your audience, therefore, they should all be included in your PR strategy.
Paid media involves an investment in distributing your content. It enables you to get your content in front of the people you want to see it. Paid media includes social media advertising, pay-per-click (PPC), print advertising and boosted/sponsored content on social.
Earned media is coverage by third parties that hasn’t been paid for. This is the traditional domain of PR and takes time, effort and consistency to establish. Earned media includes media relations, link building, reviews/endorsements and word of mouth.
Shared media is typically social media and user-generated content. Content can be posted on your social channels and shared with your audience or you audience is mentioning you on their platforms. Shared media relevant for B2B includes LinkedIn, Twitter and YouTube.
Owned media is any content or channel that you can control. It’s evergreen content that will attract target audiences as long as it’s relevant and engaging. You control the messaging and tell the story. Owned media includes websites, email, content marketing and videos.
