As an award winning direct mail company we can transform the way you connect with customers through Direct Mail making it physical, direct and personal and works to make your marketing a profit centre not a cost centre.

Our mailing services and expertise will take care of every detail of your campaigns — from the concept to the letterbox—meaning you can concentrate on the leads it generates.

Cut through the mailbox clutter and make people pay attention to your message.

As an award winning company, we can offer you the benefit of our extensive direct mail experience right the way throughout.

By delivering the creative, planning and post production phases we will help to ensure you generate more successful and predictable results on your direct mail campaigns.

Your direct mail services will be GDPR compliant and include, data cleansing and sortation, volume digital print, direct mail fulfillment services – letters, leaflets, catalogues, postcards, enclosing, postage discounts PLUS expert pro-active client service. 

PLUS we will save you money on postage by using sortation and analysis.

Direct Mail has a more powerful effect on long-term memory than other media 32% higher than e-mail and 72% higher than TV.

Campaigns with direct mail drove market share growth with 3 times the efficiency of campaigns without mail.

First Move will help you plan and test your direct mail advertising campaign plus think of creative ways to contact existing customers to build customer lifetime value – as well as generating new prospects.

Get their attention with ‘on brand’ messaging, personalise the words and images using their information for a more engaging approach, or think of inserts or gifts that will keep your brand top of mind.

It’s individual advertising automated, meaning you can have more leads with less effort and a higher return on your investment.

Here are a few ways First Move can keep your data clean:

• Name and address cleaning and matching: It might seem like a simple idea, but ensuring the data you have—even as fundamental as the correct name and address—we will compare your data to the Royal Mail Postal Address File (PAF) this not only improves the addresses but saves you money through lower postal charges
• De-duplication: How you communicate with your prospect is a reflection of how you feel about them. Sending multiple copies of a direct mail campaign to them will work adversely, giving the perception that they are only a statistic. Prevent this from happening with a detailed scan of your data to remove duplicate prospects and ensure only 1 touch per address
• Screening: We’ll screen your database for contacts who are no longer viable prospects, such as deceased individuals and those who have changed address. We have over 200 million records on file at First Move which are regularly updated to ensure your data is the best it can be

The use of direct mail is proven to be successful in building customer  relations and new sales. Our experience right from the start through data, print production, mailing and testing has contributed to their success. 

From Concept to Delivery AND Carbon Offsetting

Your mailing will be GDPR compliant and include data cleansing and sortation (to save on postage), personalised print and complete production services – letters, leaflets, catalogues, postcards AND even lumpy mail. 

Direct Mail has a more powerful effect on long-term memory than other media – higher than e-mail – higher than TV. Campaigns with direct mail drive market share growth with 3 times the efficiency of campaigns without mail.

First Move has a UK 1st in joining with printers in Europe in computing the CO2 generated through the production of paper and the printing process so that the CO2 can be offset through ‘Climate Protection Projects’

You might have two distinct offers or new creative you need to try out; run A/B testing and find out which is the most effective.

It’s easy and it’s low-risk to run a direct mail split test, whether the proportions are even or a small sample of your target audience. By testing small or significant changes we can prove what works better and then improve your “control pack”. This is the tried-and-tested method, which can be tweaked to suit updated offers or attitudes from your customers, or replaced completely depending on your findings.

Think about the things to which your customers might respond better; these can be copy changes such as headlines, colours, images, the offer itself or the source of the data. Each plays its importance in eliciting an emotional response from your target audience. You can test all of these with a split test and the results will give you a true representation of your sample so you can enact changes to your creative with confidence.

And now with digital it’s even easier to predict your response rate. Email offers a low-cost alternative to testing your campaigns before deploying Dmail.

With our commercial partner, Red Hot Penny, you can try out one or several options of your creative on your database and nail it before going to print. Their sophisticated technology allows for in-depth analysis of the recipients’ behaviour when they receive your email, and this information can be fed back into your database for even more accurate predictions of who is most likely to convert.

Direct mail is one of the most powerful sales-conversion tools available to marketeers, and rather than shooting in the dark, refine your offer. It’s our differences that make us unique, and not one of your direct mail prospects is the same as the next. And while they might share similar interests or behaviours, there’s an offer specific to their needs they cannot refuse. It’s your job to find out which it is and target them with direct mail. A/B testing gets you there faster.

Ask a First Move direct mail expert on how A/B testing can transform your campaigns and in return, increase your direct mail response rates.