Edge Media is a growing marketing, public relations and design agency based in Gloucestershire in the UK. Whether you are in a busy marketing department and are looking to outsource your work, or you are in an organisation in need of a marketing support function, we can provide you with all the planning, design and public relations expertise you need to help your organisation grow. We set down our roots over a decade ago after our Directors, Paul and Jan Herbert, identified a real need to provide expert public relations and marketing expertise to local organisations.
From there we have grown. Our clients now span many industries, from education and agriculture to tourism and estate management.
Planning your marketing activity is essential to growing your organisation, particularly within the challenges of the current economic climate. Using guidelines approved by the Chartered Institute of Marketing, we can carry out detailed marketing planning, from analysing buyer behaviour and competitor activity, to carrying out market research and a full marketing audit. The result? A long-term marketing strategy that will help you grow.
Working with our network of National Curriculum specialists, we provide cost-effective education resources and curriculum packs. If you need to follow any of the Key Stage guidelines, our specialists can ensure your message is communicated at the correct level. Resource pack contents typically include posters, worksheets, online interactive games/activities, websites, online videos and teachers' handbooks. Our clients include not only education organisations but also other businesses and organisations wishing to provide education resources, typically to fulfil their Corporate Social Responsibility requirements.
Good media relations generate understanding and positive interest in an organisation. With our strong background in print and broadcast journalism, we can help you achieve excellent coverage in local, regional and trade media, including campaign planning, identifying newsworthy angles, and writing and issuing press releases. And the result? It will whet your customers’ appetites for more information, prompt enquiries, re-establish dormant enquiries and reinforce your brand image with existing customers.
One of the best value and most effective ways to communicate to your current and potential customers, a newsletter is a vital public relations tool. A detailed, up to date newsletter sent out on a regular basis can keep your customers and the media informed about your organisation, increasing ultimate growth. Whether it’s a printed or email newsletter (including HTML), we provide professional design and a genuine journalistic feel, taking you through the whole process from concept to distribution
Often, when organisations change, refreshing their literature becomes a priority to ensure a consistent message about the organisation. When brochures, prospectuses and flyers are fresh and informed they create a strong brand presence, increasing growth. Drawing on our expertise, we listen carefully to your requirements to produce concept visuals for your literature. Working efficiently to deliver a finished product, we can carry out all lay-out planning, copy-writing, editing and photography, or leave some of those elements to you, as you prefer. The result? A highly effective piece of communication.
Creating and implementing a defined branding strategy for your organisation will differentiate you from your competitors. If well researched, strong, clear branding will give you the opportunity to charge more for your product, will encourage ongoing customer loyalty and give confidence to your stakeholders. We can offer a full branding service, from developing a brand strategy to creating a full logo and brand footprint – the fonts, the colours, the tone of voice that you use.
The commonly used but misleading term, ‘website design’, often makes us think simply of the images and layout on a website. In reality, creating a good website involves several disciplines beyond graphic design. Coding, flash animation, copy-writing, navigation-planning and expertise in content management systems and databases, to name a few. A well developed website gives you the freedom to update content day to day, provides key information to customers and makes it easy for users to find what they’re looking for fast. And what does this mean for you? Growth. Edge Media provides all aspects of building and supporting a new website, including graphic design, coding, copy-writing, image handling and effective search engine optimisation steps, allowing you to present a professional image right where you need it.
We find that organisations are increasingly struggling to cope with the flow of information, news and images that need to be uploaded on their websites and displayed in a professional way. That’s where our website content support service comes in: for a monthly fee we take on the burden of editing, proof-reading, copy-writing and resizing images, and of uploading all your content. We can also record and produce low-cost, professional-quality sound files and web video (and load on to DVDs/USB memory sticks if required).
Social media sites, such as Twitter and Facebook, are an increasingly significant part of daily life. The key to creating and using social media for an organisation is to listen and engage – it’s all about creating a dialogue with your customers. Rather than attempting to sell immediately, it's better to use the sites to build a rapport with customers – this will increase their trust in your brand and create potential new prospects and referrals. Edge Media can set up social media sites for your organisation, providing fast-track advice to get you involved in the customer conversation.
