We’ve been building interesting things on the web since it was born and we’ve got pretty good at it. We earned our stripes working for the biggest sites around and we can apply that experience to your project. We’ve been DGTL since 2005.
No longer the sole preserve of the “webmaster”—usually somebody in the IT department who felt like taking on the job, or the nephew who was “good with computers”—developing sites and services for the Web has become a serious software engineering discipline.
Today’s multi-device websites, or “responsive” as the fashionable nomenclature would have it, are a technical challenge in themselves, and that’s before you consider integration with a CMS (WordPress, Drupal et al.), performance (network optimisation, browser rendering and so on), accessibility (ARIA) and many other issues too numerous to mention.
At Dgtl we take all of these things and many more in to consideration when building websites and associated tools and services for our clients, so you can be assured that the finished product not only looks great, but is also engineered to the highest standards.
We help businesses of all sizes with design, user experience and technology advice. From one person start-ups to global heavyweights.
For us it’s not about the size, clout or bragging rights a client brings — every project is equal — it’s the people and the passion for creating something new that makes building digital products so awesome.
Improve your companies online footprint and social media interaction with a combination of fresh unique content, beautifully crafted media assets and an ever-evolving suite of tools and services.
We deliver essential advice to keep your business at the forefront of technology trends, and a big step ahead of your competitors.
Whichever sector your business operates in, it’s important to be proactive. Act quickly and produce regular, relevant content that helps to build brand trust.
Successful digital marketing campaigns are about truly understanding your business and its customer’s needs.
Put the customer at the heart of everything you do. Engage with them, help them, advise them and build lasting relationships.
We can help you create engaging content and memorable experiences, all whilst increasing brand awareness, social interaction and sales.
Search engine optimisation is not just about getting your website up the pecking order in search engines.
Good SEO gets your content seen by the right people and converts them into sales or long term followers—ideally both. Use SEO techniques that are all above board and you can’t go wrong.
Our SEO advice can make a big difference to your business, and it won’t cost you an arm and a leg!
What is Content Marketing?
According to the Content Marketing Institute:
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience.”
Content marketing centres on the creation of blogs, white papers, social media posts, press releases, videos and infographics that are posted online.
The aim of this content is not to sell directly to the customer but to inform their buying decisions and increase your brand exposure. It’s essential that content is not created simply for content’s sake.
The content must be focused, relevant and answer prospective customers’ questions. It should also engage and encourage customer interaction and ultimately position your business as an authority in its field. Here are a few examples of content marketing in action.
How can content marketing help you?
Your customers are becoming increasingly tech-savvy, irrespective of the sector your startup is in. According to research conducted in 2014, 81 per cent of shoppers conduct online research before making a purchase.
Competition online is fierce, so the likelihood of a customer going straight to your website is slim. But, if your business has a number of content resources online, each targeting a different internet search term, you greatly increase the likelihood of a click.
