CARD Group is a full-service market research company offering the full range of both qualitative and quantitative services.
Established in 2003, we work with both public and private organisations globally.
We provide our clients with actionable insights derived from bespoke market research projects.
We offer Customer insights & analysis, quantitative market research, customer surveys, advertising evaluation, qualitative market research, focus groups, depth interviews, ethnography, diary studies and website visitor analysis.
Brand research agency services help clients to build their brand by uncovering consumer perceptions. Our services also discover how an organisation can seek to improve perceptions and become more attractive to consumers in their target markets.
Market research is vital to the development and operation of a robust and successful brand. Brand market research provides actionable insights to improve product and service strategies.
We also provide a wide range of market research services for multiple industry sectors.
Behavioural economics can be used to explain the non-rational reasons for making a purchase. Predicting consumer behaviour empowers a business to anticipate how consumers are going to act.
Consumer research tends to focus on rational thinking. This type of research can tell us a lot, but not everything.
Behavioural economics explains why consumers, in a retail setting, opt for one action rather than another. For example, how a consumer chooses between brands that offer similar products.
Brand evaluation company, CARD Group Research & Insight has developed a unique brand evaluation system that monitors the ongoing performance of your brand strategy with sophisticated brand tracking.
Using advanced statistical methods and behavioural economics grounded in applied social psychology, we provide our clients with a detailed analysis of how their target customer segments are interacting with their brand, which customer segments are apathetic regarding their brand and why.
Founded on academic research and corporate experience, our brand tracking system has been formed, developed and perfected to assist with brand management and to progress your brand success.
Our unique brand evaluation system collects data in order to examine the connection your target customers have with your brand throughout their levels of interaction and in the context of who they see as your competition.
We avoid vanity metrics and instead focus on the information that tells you what you need to know, producing evidence that shows who is getting the message, who isn’t and what your business can do about that.
Customer survey companies, such as CARD Group Research & Insight, provide a range of surveys to acquire customer insight and improve customer understanding. Our customer surveys are designed to gather vital information regarding your customer needs. We then deliver actionable customer insights on how to best satisfy those needs to increase revenue.
Our core customer survey services include:
Where appropriate, we can incorporate behavioural economics to access customers’ subconscious perceptions.
Our clients come to us as they need to improve key aspects of their company such as customer satisfaction, customer experience, customer support, and product or service propositions – with the intention of increasing sales. The actionable insights we provide are vital to marketing strategy
