At Cameron Wells, we specialise in business-to-business PR and marketing – and nothing else.

We don’t have a B2B division, a B2B team or a B2B leaning. We are B2B.

Our consultants have worked for some of the biggest brands and largest PR agencies in the UK, so we can offer clients the very best of big agency, senior expertise, at small agency prices.

From announcing critical business results to launching a new product, we use the full range of media relations tools to communicate your message most effectively.

With both ex-journalists and digital marketing specialists on our team, we’re business communications experts not just agency people.

From our office in Manchester, we have an enviable track record in business-to-business public relations and marketing strategy on a national and international basis and often become a virtual marketing department for our clients.

Because we’re former business journalists ourselves, we know what the media want and leave no stone unturned in our efforts to create positive coverage for you.

Punchy news releases, incisive feature articles, pithy commentary or attention-grabbing case studies… we don’t expect to be spoon-fed ideas and work very hard at creative news generation.

We offer wide-ranging experience across a broad diversity of sectors from insurance to legal services, manufacturing to employee healthcare, software to property development, architecture to vehicle tracking and satellite navigation.

Whatever the story, you can trust us to approach the right media at the right time. With extensive knowledge across trade, regional, national and online media, we know which titles will be the most meaningful to your business and how best to get you coverage in them.

If your business needs media relations and media training, direct marketing, e-marketing, lead nurturing, content marketing, website development and promotion, social media and design then you’re in the right place.

Our integrated B2B PR and marketing campaigns have also won us several awards from the Financial Services Forum, B2B Marketing Magazine, Fresh PR, the CIPR and How-Do.

The first thing is your website.  Your website is your shop window, it needs to sell your story; it needs to invigorate your product and your brand in order to engage and build a strong relationship with your clients. And like every shop window, it needs to evolve so that customers maintain interest in you.  Because we’re former business journalists ourselves, we know what the media want and leave no stone unturned in our efforts to create positive coverage for you.

Punchy news releases, incisive feature articles, pithy commentary or attention-grabbing case studies… we don’t expect to be spoon-fed ideas and work very hard at creative news generation.

Here are 6 reasons why we think you’d be a smart cookie to choose Cameron Wells:

We genuinely care. Yes we’re in it for the money – someone has to pay the mortgage – but it’s not all about profit. We give our staff enough time to do every job really well. 

Because we look after our staff, they stay with us – for 8 years on average. So you benefit from team consistency and expertise in your sector.

We employ former journalists as they’re the best people for the job, already well-versed in creating topical, interesting and authoritative content for both media coverage and lead nurturing.

We have a proven track-record in creating award-winning content that generates sales leads. Our lead nurturing campaign for Willis Towers Watson resulted in 23% of targeted FTSE 500 companies agreeing to a face-to-face meeting. 

We keep clients – for more than 6 years on average but often much longer.

We win awards – lots of them. Our integrated B2B PR and marketing campaigns have won us several awards from the Financial Services Forum, B2B Marketing Magazine, Fresh PR, the Chartered Institute of Public Relations and How-Do.

With both ex-journalists and digital marketing specialists on our team, we’re business communications experts with a broad range of capabilities covering media relations, social media, lead nurturing, content marketing, website creation, multimedia and design.

From announcing critical business results to launching a new product, we use the full range of media relations tools to communicate your message most effectively.

Because we’re former business journalists ourselves, we know what the media want and leave no stone unturned in our efforts to create positive coverage for you. Punchy news releases, incisive feature articles, pithy commentary or attention-grabbing case studies… we don’t expect to be spoon-fed ideas and work very hard at creative news generation.

Whatever the story, you can trust us to approach the right media at the right time. With extensive knowledge across trade, regional and national media, we know which titles will be the most meaningful to your business and how best to get you coverage in them.

Unless you’ve been living on another planet recently, you’ll know how the seemingly inexorable rise of social media has torn down all previous barriers to communication, replacing traditional forms of communication with vast online communities where one thing is king – conversation.

We can find out if your customers are active in the social media buyersphere and how to engage with them using the likes of Twitter and Linkedin. We can help you to make valuable contributions to online discussions and talk about the key issues your industry is facing and the effect these could have on your prospects. As well as writing and promoting a blog for you, we can also target the most influential blogs and online forums with high quality objective advice.

We can deliver everything web related – from planning content to website design and build plus ongoing development.

Let’s face it, none of us like being sold to any more. (Did we ever?) Content is king and don’t we know it. We were one of the very first proponents of content marketing, winning awards for original, content led campaigns back in 2012. Now objective, informative but engaging B2B content forms the backbone of most of our client lead nurturing campaigns.

Exhibitions can be the best 10 hours you’ve ever spent – or a complete waste of time, energy and cash. With everyone fighting for visitors’ attention, just turning up with a fancy stand and a bowl of mints is not enough.

We can research the exhibitions and events which really matter to your audience, design and build attention-grabbing stands, arrange corporate hospitality, come up with fresh incentive ideas to get people to talk to you, negotiate media previews and reviews and handle all the admin and form filling.