Business advantage is a telemarketing and business development company serving the SE of England.

Formed in 1992 by CEO, Chris Turner, Business Advantage now has staff of over 30 specialists in different markets, technologies and methodologies.

Business advantage is not easy to achieve at the best of times and you may not be in the best of times. How will you build corporate growth? How will you gain and maintain competitive advantage?

Do you need to find new channel partners? Are you providing them with enough information? Are you receiving feedback from them? These are some things that you should be considering when striving to achieve optimum sales performance.

Every company shares one key goal: to bring in revenue. Business Developers are essential for any company as they take care of that exact element. Their role is to find new ways to increase revenue and help the business grow and succeed.

If you’ve ever wondered what a business development manager does exactly, you’re in the right place. We’ll zoom in on what is involved in this role, the essential skills you’ll need to pursue a career in this field, and how to become a Business Development Manager.

Since its inception in the mid-20th century, B2B telemarketing has continued to remain a popular route to market for many businesses, thanks to its range of unique benefits.

You can directly engage with decision makers, build immediate rapport with your consumers, handle objections, and, of course, generate qualified sales leads.

A well-executed B2B telemarketing campaign can be a cost-effective way to drive qualified leads, fuel your sales pipeline and nurture customer relationships.

However, it’s not always as easy as picking up the phone and calling your top 100 ideal customers.

Your telemarketing team need to be skilled conversationalists, expert objection handlers, and know how to get past the gatekeepers. This is all before you even have the opportunity to deliver your pitch!