We work in partnership with you to support you in achieving your business growth objectives.
This may be in the form of supporting you in hitting short term targets, additional resources to maximise the time of your internal team, or as a tool to fill in any gaps in your current engagement process.
We work with you to understand your current business development processes, your current growth objectives and the best way to support you in achieving them. This makes our approach to telemarketing unique.
All of the work is undertaken in line with your brand and needs, focusing not only on meeting your specific objectives, but also identifying opportunities for cross-selling, partnerships and potential new target markets.
As an integral element of our work, we obtain market intelligence and competitor information that is invaluable for future strategies, improving your future marketing efficiency and providing you with a positive impact on return on investment.
Communicating intricate messaging around your products and services can often lead to confusion for businesses and consumers. However, breaking down these messages into easy to digest information for decision makers is not always easy to do.
Having delivered on campaigns across the professional services, including HR, energy and legal markets, we focus on actively engaging specific decision makers in a relevant and meaningful way.
We appreciate that different stakeholders are often involved in the decision-making process, and use our knowledge of specific positions to identify ways to sell up and down the organisational chain.
Key market intelligence such as incumbent suppliers, contract renewal dates and purchasing approaches all contribute to a developing pipeline for immediate and future new business opportunities.
IF YOU HAD MORE LEADS IN YOUR PIPELINE, WOULD YOU BE ABLE TO GENERATE MORE SALES?
Do you achieve a high appointment conversion rate but need more resources to secure your initial leads? Or do you want to target new markets which you haven’t explored before? We can develop a lead generation programme which meets your requirements.
Lead generation can come in a variety of forms based upon your business goals. Whether you’re looking for qualified appointments for your sales team, attendees for an event or seminar, telephone leads, or partnership opportunities, we work by understanding your desired end goals and designing a campaign around them.
Sustainable business growth is often reliant on building medium and longer-term relationships as well as finding immediate opportunities for growth. With this in mind, we can advise on a range of engagement models and lead generation strategies to make sure your campaign achieves your short-term requirements and longer-term objectives.
A typical lead generation campaign will include:
You have a strong business proposition and a high performing sales team; the next step is to get in front of potential customers to demonstrate why your offering is right for them. Your growth may be reliant on having sufficient qualified appointments with prospective clients in the pipeline. However, finding the time to secure qualified meetings in the first place can be one of the most challenging and time-consuming parts of the process!
We work as an extension to your sales team, arranging quality appointments to ensure your time can be spent in front of businesses and potential clients, closing sales. We provide a full end-to-end appointment setting service, from sourcing you a profiled database of businesses, through to booking qualified face to face appointments directly into the calendars of your sales team.
We work from you right at the beginning of a project to understand your value proposition, your targets and your business objectives - and then create a campaign strategy which reflects this. Whether you are looking for an appointment setting push – for example, around a new product or service launch, or because of seasonal fluctuations in demand – or a long-term partnership to support your team, we will develop a campaign to reflect your needs.
While your main priority might be the immediate opportunities and sales appointments with relevant decision makers – we make every campaign as cost effective as possible utilising software such as marketing automation and lead nurture methods. The full database built across the course of the campaign is your property, along with the medium and longer-term leads – providing your sales team with a goldmine of future opportunities and high quality leads. We also provide fully integrated lead generation and lead nurturing campaigns.
