As a marketing consultancy, Blue Dolphin Business Development Ltd aims to simplify and help you solve your marketing problems by a taking fresh, considered and pragmatic look at the marketing environment in which your business operates.

You may be a small business without sufficient in-house marketing resources or you may be a larger business that acknowledges the advantage of an independent investigation.

As a consultancy we will help you:

• Achieve your business goals.
• Create compelling and convincing propositions that you can put in front of Customers, Stakeholders or Directors with complete credibility.
• By presenting information in a common sense way No BS.
• By cutting the rubbish, and delivering outcomes.
• Quantify the marketing and sales process so that you can see what is / isn’t working
• By delivering what we promise.
• Be seen as different from the rest.

Over the last 18 years Blue Dolphin has worked with numerous clients in a wide variety of sectors including Engineering, Manufacturing, Electronics, Distribution, Logistics, Retail and Service sectors and have extensive experience of working in the delivery of niche strategic and tactical marketing services.

Our core approach is to deliver measurable sales and marketing improvements to a clients business, not just on a single project by working with them over a longer time frame to help them in their sustainable growth and development.

Our services include:

• Strategic Marketing – Marketing & Sales Discovery, 6L Strategic Marketing, Find Out and Get Rapid our services designed to help strategic business development
• Websites – WordPress website development, WordPress Security and Maintenance, Website Search Engine Optimisation and WooCommerce Ecommerce a complete range of website services
• Campaigns – Targeted marketing, Email marketing, Pay Per Click Advertising, Social Media a range of measurable tactical marketing activities
• Development – Our Outsourced Marketing service provides you with an instant highly skilled marketing department for less than the cost of an office junior; Measure Analyse and Refine is designed to help identify what marketing is working and what isn’t. Gear Up is designed to help you get more from your marketing systems and processes.

As recent economic developments show, it is essential that every organisation is just as focused on tomorrow’s challenges as on today’s activities.

So is your marketing strategy delivering the results that your organisation needs AND keeping you on track to do that in the months and years to come?

With these objectives in mind, Blue Dolphin provides a Sales and Marketing Discovery service. It’s not an academic paperwork generating exercise, but rather an approach that will challenge, provoke and stimulate you, providing the essential spark for new ideas and new opportunities.

We know that time is a critical resource for you so Marketing Discovery is typically delivered in short sessions.

The initial stage is an intensive session in which we will challenge you on your proposition, vision and current approach to promotion and selling, as well as about which customers offer the greatest potential.

We use proven tools and techniques to expose potential problems, gaps and risks and identify the opportunities within the existing approach.

To build on this we then provide detailed observations and recommendations along with thoughts for prioritisation.

Warning completing a Strategic Marketing process with Blue Dolphin will

• Give you an increased understanding of your customers
• Help you identify which target prospects to target
• Establish which of your products or services have the ability to generate you sustainable profit
• Give you detailed knowledge of your competitors capabilities
• Challenge your assumptions about the business
• Help you identify which marketing  will give a return on investment

Strategic marketing covers 4 key areas starting with situational analysis “where are you now”. So this can be a very challenging question especially for older more established businesses. In these situations with history, heritage, baggage and people in place evaluating where you are now can be a complex process.

Creating A Marketing Strategy

Creating a marketing strategy is essential to effectively nurture your customers, improve the bottom line at your business, and increase the ROI of your efforts.

A successful marketing strategy is essential for any business looking to increase its reach and revenue. It involves identifying target customers, determining the best methods for reaching them, and setting clear goals and metrics for measuring the success of the campaign.

A well-crafted marketing strategy can help a business stand out in a crowded marketplace and attract new customers while retaining existing ones.

In this article, we will explore the key elements of a marketing strategy and provide tips on how to create one that is tailored to your business’s unique needs.

Once this is completed the next stage is to establish “where you want to be“? Again depending on the people involved this can be a difficult and challenging task. We have worked in businesses where among the Directors growth aspirations have ranged from 5% to 50%. Now achieving a consensus in these situations requires insight in order to make realistic predictions. You can see examples of strategic projects here

The third stage is to establish what marketing and sales activities need to be completed in order to achieve the goals. Developing a Marketing and Sales Action plan with key activities and time lines provides a key route map. We are passionate about measurable marketing and this is critical if you are looking to be able to quantify marketing effectiveness.

If you would like to know more about Strategic marketing then contact one of our marketing advisors alternatively look at some of the strategic marketing projects we have completed

Fundamental principles of strategic marketing that are essential to creating an effective marketing strategy.

1. Customer Focus: Strategic marketing places a strong emphasis on understanding and meeting the needs of the target market. This requires in-depth research to identify the needs and preferences of the customers, as well as monitoring changes in the market to stay relevant.
2. Differentiation: Strategic marketing involves identifying the unique value proposition of the product or service being offered and communicating that value proposition to the target audience. This helps to differentiate the brand from competitors and creates a unique selling proposition.
3. Alignment with Business Objectives: The marketing plan should be aligned with the overall business objectives of the company. The marketing objectives and tactics should be focused on achieving the overall goals of the company, such as increasing revenue, market share, or profitability.
4. Continuous Improvement: Strategic marketing involves ongoing evaluation and refinement of the marketing plan to ensure it remains relevant and effective. This includes measuring the success of marketing campaigns and adjusting tactics based on performance.
5. Integration: Strategic marketing involves the integration of various marketing channels and tactics to create a cohesive and effective marketing strategy. This can include using multiple channels, such as social media, content marketing, and email marketing, to reach and engage the target audience.

Overall, the fundamental principles of strategic marketing focus on understanding and meeting customer needs, differentiating the brand, aligning with business objectives, continuously improving the marketing plan, and integrating marketing channels for maximum impact.