We are a close knit team of creatives, strategists and producers that help ambitious brands fulfil their goals.

Set up by director Alex Frech in 2003 after serving his time at some of the world’s leading ad agencies, Alex returned to his home City to bring some of the best talent around to create world class projects.

A design agency that thinks like an ad agency.

Working with us goes beyond delivering great work, it’s about working with a passionate delivery team that want to be a part of your journey.

Now in our fifteenth year we are proud to be working with established brands to aspiring businesses from all over the globe. From Abu Dhabi to Shanghai, to businesses only a stones throw away from our door, we help businesses re-imagine their place in the world.

Inventing and reinventing businesses is what we do best.

Using insight, creative expertise and branding knowledge, we help businesses to become relevant, competitive and meaningful.

And for the last 20 years that’s what we’ve done again, again and again. Realising dreams for established and new businesses, from the bottom of the road to across the globe.

We do this by using tried and tested methods, understanding business but also by understanding the market. We know what works, and what doesn’t, which is important in saving you both time and money.

Our multi-discipline approach means that we put an objective lens on every project. So from video content to branding projects and everything in between, we make sure that you get the best of us, so that we can achieve the best for you.

It’s not always rocket science, but the art of connecting to your customer is.

Finding the right tone is like match making or playing the perfect musical note. If the message is off-key or out of sync with your audience, the results can be not only ineffective but potentially damaging.

At B&G, we specialise in building those connections, creating effective brands and content that everyone can believe in.

We don’t do logo’s, we do brands.

We help businesses find their unique voice and carry it far.

From tech start-ups to established industry leaders, we put our disruptive lens on every project, attracting great customers to brilliant brands.

Gone are the days when a logo will carry the weight of a business or campaign.

Today we no longer focus on your identity, but on your voice and your story.

From education, tech to luxury shoe cleaners we have helped reinvent and re-invent successful companies around the globe.

How B&G Stepped Up to Support Local Businesses

At B&G, we believe in leading by example. In March 2020, as the world faced unprecedented challenges, we felt a strong urge to support local independent businesses.

The loss of our beloved local coffee shops was too much to bear, and after a spirited discussion around our studio table, we decided to take action against this looming threat to our community.

The result? Good Liverpool—one of the UK’s first and largest online marketplaces dedicated to local, quality goods, backed by purpose. This self-initiated project quickly gained momentum and evolved into what is now known as the Good Market.

The Good Market has continued to grow and develop, working with and supporting over 500 artisanal local producers and makers from the North West and further afield. We’ve built a thriving community of growing businesses, initiated an Academy programme to help business owners navigate challenges, and in spring 2024, we backed the largest indoor market event in the north—Good Market XL which welcomed over 4500 visitors.

Black&Ginger has not only provided creative support but also had the pleasure of collaborating with local producers—coffee roasters, gin makers, and craft breweries—to create bespoke products that are branded and sold at the Good Market.

Our journey with the Good Market is a testament to the power of community and collective effort, and are proud to have played a role in helping local businesses thrive.

We continue to work closely with our sister, retail arm and look forward to continuing the mission of rebuilding the high street in a more purposeful and sustainable way.

With a rather large back catalogue of work you may find what you’re looking for here, but if not don’t worry, just like your mothers family photo album, we have a ton more we’d love to share.