Approach telemarketing considers itself to be an all round marketeer, excels in telemarketing to deliver sales appointments, generate new leads and increase new business.

We are an independent marketing agency based in the City of Peterborough. We help businesses achieve their goals in Peterborough, Cambridge and all across Cambridgeshire, Lincolnshire and Northamptonshire.

With over 40 years of marketing and sales experience, we’ve got the knowledge, skills and expertise to make the difference to your business

Whether you use us as your marketing department or as an additional resource during busy times, or specialist projects, we work alongside you to generate tangible results. 

We use our own in-house marketing planning tool to build an effective telemarketing campaign tailor-made for your business.

Following our ‘4 R’s’ approach, we will take you through every stage of analysis and planning and develop a plan for you to Review, Reach, Respond to and Retain your ideal customers.

Combining this with the SOSTAC method of reviewing and analysing your situation, objectives, strategy, tactics, actions and control, we’ll plan a full campaign strategy covering communication, content and contact, we’ll collate data on the businesses and decision makers most likely to be receptive to your proposition, and we’ll ensure your campaign delivers both the right quality, and quantity, of leads.

Here at Approach Direct, we like to help businesses succeed and one way we do this is to share our knowledge, tools and tips with you.

Many businesses tell us they struggle with their marketing so we’ve developed a free template to help you create an effective marketing strategy for your business.

If you need help with your marketing, look no further.