A4G specialist is helping accountants to find new business. After 20-years of working with accountants, we have a pretty good picture of the personalities that get great results working with us and those that don’t!
The clients you chose to work with have a greater bearing on your income than your technical skills.
Attract clients through low fees, and they’ll leave you for someone even cheaper. You’ll work header for less and waste more time, and money, replacing them.
The clients that benefit most from your approach, and your work, pay you premium fees and stay with you longer. If you’re not meeting your perfect potential clients you’re wasting a lot of time and money.
Successful telemarketing for accountants starts with a clear understanding of your perfect client. You can judge a telemarketing partner by the questions they ask you, not the claims the make.
If you’ve been in practice a few years you expect to loose a client from time to time. Sometimes it’s inevitable, clients retire or get bought out.
But it still hurts when a Grade A client jumps ship to work with a rival. Especially when you know you could have done more to keep them aboard.
The problem is by the time you take the dreaded phone call, there’s little you can do to salvage the relationship.
Imagine the difference it would make if you had an early warning system. Think of the clients you could save if you heard of clients’ issues before they became problems, client’s moans before they look around.
Unlike many accountancy marketing agencies we don’t operate a call centre. We don’t even employ sales people. That’s because we can’t make people interested in working with you.
What we can do, through open, structured conversation is identify those businesses interested in working with you. But it is not easy to find the skills needed to ask the right questions and respond well to the answers.
We are really proud at A4G to have a team of exceptional communicators. Many of our people have excelled in different industries before entering the world of accountancy marketing.
Telemarketing for Accountants
The clients you chose to work with have a greater bearing on your income than your technical skills.
Attract clients through low fees, and they’ll leave you for someone even cheaper. You’ll work header for less and waste more time, and money, replacing them.
The clients that benefit most from your approach, and your work, pay you premium fees and stay with you longer. If you’re not meeting your perfect potential clients you’re wasting a lot of time and money.
Successful telemarketing for accountants starts with a clear understanding of your perfect client. You can judge a telemarketing partner by the questions they ask you, not the claims the make.
To attract quality / high value clients they need to understand what makes you special. They need to understand the work you’re most proud of; how you’ve changed clients lives.
(If you’re struggling to answer those questions, maybe telemarketing isn’t right for your practice yet?)
If your telemarketing partner can’t differentiate you, they leave that to the client and the lowest fee usually wins.
Yet if your your marketing partner understands and articulates your strengths, you’re on track to highly profitable clients. Fees become a secondary issue as the value you bring soars.
If you don’t want to win work by undercutting competitors and your margins, your telemarketing agency needs to understand you. More than that they need to understand who benefits most from working with you.
Attract High Value Clients
Your time is precious. You’ve better ways to spend it than meeting prospects who’ve no interest in working with you.
That doesn’t mean you’ll convert every prospect we introduce you to. But, you will only meet with organisations that fit your agreed perfect client profile. Quality beats quantity, every time.
So you get to focus your energy on the contacts that really count, laying the foundations for high-quality, enduring relationships that are worth their weight in gold.
Telemarketing for Accountants – How the Process Works
First, we build a detailed profile of the kind of clients you want to attract along with clearly defined campaign revenue targets. This is matched against data from a variety of sources to build a shortlist that answers your criteria.
A4G’s involvement doesn’t stop there. With the best will in the world accountants often fail to convert promising meetings into new clients because proposals are not followed up effectively.
We can help you throughout the conversion process. We can prepare meeting agendas, chase prospects for decisions, whatever help you need to ensure these critical early days reach a rewarding conclusion.
