We offer a wide range of digital marketing services including search engine optimisation (SEO), social media marketing, content marketing, email marketing and digital advertising.

As one of the best marketing companies London has to offer we also provide marketing automation solutions to optimise the sales pipeline to maximise conversion and optimise lifetime value.

Abacus Integrated Marketing Agency is a full service digital marketing agencies London W2.

Is your website delivering a poor user experience?

Do you need to feed your sales funnel or improve the performance of your sales pipeline?

Are you frustrated by insufficient leads, poorly performing campaigns or low website conversions?

Are your sales people using sales collateral that fails to deliver a credible first impression to prospective clients?

Do your marketing materials lack a consistent look and feel?

Are you missing out on a strategic marketing plan to deliver your business plan goals?

Would your organisation benefit from a better brand proposition - both internally and externally?

We have a team of people who have worked at top London marketing agencies over the course of their careers.

We have delivered high quality work for blue chip corporate clients on big budget projects. We now wish to offer our services to help well-funded start-up enterprises and ambitious small to medium-sized businesses.

We know you value strategic competence, creative excellence, professional delivery and value for money - and that is what we offer.

We create and deliver integrated marketing strategies for our clients, which typically include sections concerning: organisational resilience, strategic and creative brand propositions, sales collateral and marketing communications, sales processes, customer touch points, lead generation activities and customer lifetime value.

Our research process outlined below invariably leads to the identification of a range of insights which inform the marketing strategies we deliver.

These insights lead to recommendations which impact upon the processes by which we are able to deliver strategies as efficiently and effectively as possible.

A strategic corporate brand proposition is concerned with creating a foundation upon which a corporate culture can be built.

It is a framework around which the desired character of an organisation is delivered. It is the mindset and attitude of how it wishes to go about its business on a day to day basis.

It is about creating rules about how the company interacts with its stakeholders – owners, directors, management, staff, partners, associates and, of course, customers.

It is concerned with the vision of the business and the means by which the company wishes to achieve this vision – this means is often called the mission statement.

It identifies the skills and virtues of its people, products, systems and processes.

Why waste time and money on ‘down the line’ activities before you’ve got a credible and robust marketing strategy in place?
 
Our insight-driven approach to the planning process minimises risk, so you can invest your marketing budget with clarity and confidence.
 
Also, as an integrated marketing agency, we are able to provide the complete A to Z package for ambitious clients with exciting goals.

If you want to work with one of the most creative and strategic marketing agencies in London, where you’ll benefit from senior level expertise from start to finish – well, here we are…!

Our aim is to deliver a big marketing agency experience but without the big agency attitude.

How do we do this?

By having the best people and processes in place to deliver great quality work.

By always going the extra mile to provide great customer service, with an innate passion for excellence. And by delivering meaningful solutions that provide our clients with the results they are after.

Do you have a commercial marketing headache that you need some help with?

Do you want to work with passionate experts who are only interested in delivering meaningful solutions that solve your problems?

Do you prefer working with people who are professional, positive and personable in everything they do?

Is financial transparency, societal values and an ethical code of conduct important to you? If so, we should be able to help…

WE DELIVER A BIG AGENCY EXPERIENCE WITHOUT THE BIG AGENCY PRICE TAG.

How do we deliver this?

Via a combination of three factors.

Firstly, we have the people and processes in place to deliver great quality work.

Secondly, we have the character and personality needed to deliver great customer service.

And thirdly, we have the mindset and attitude to deliver great value for money.

We can create a marketing strategy that will deliver any sales goal you set.

Most marketing campaigns can be measured, so it’s easy to work out what the cost per acquisition will be, and the marketing budget you’ll need to deliver your target.

We’ll talk you through the process and discuss all the options.

We can deliver as many leads as you like in any timeframe you set.

Digital advertising delivers short-term results, as do advertising, sales promotion and direct marketing in the non-digital space.

Social media marketing, email marketing and content marketing nurture relationships in the medium-term, and search engine optimisation (SEO) provides longer-term benefits that can add real value to brand equity.

We’ll work with you to deliver the best possible solution for your business.

Low lead conversion is normally down to three main issues – either your sales pipeline process needs to be improved to reduce churn, or you need to improve your marketing collateral to deliver a better first impression, or your internal sales culture needs to be improved to make sure everyone in the business knows their roles and responsibilities and has the skills and confidence to deliver them.

We’ll take a close look at all three areas to find out where the problems lie, and we’ll work with you to find a solution to sort things out as effectively and efficiently as possible.

How do prospective customers first encounter your business?

There’s a fair chance it’s going to be by visiting your website. If this is the case, it’s critical that their experience reflects well on your brand.

We don’t often get a chance to make a second impression in life, so we need to make sure that wherever possible the first one leads to a favourable response.

We’ll work with you to build a website that encourages customers to travel along a logical path towards a desired call to action (CTA).

We can create a corporate brand identity for your organisation that delivers a professional first impression to prospects and customers.

Not only can we create a complete suite of collateral to wow potential clients with, but we can also define a unique brand narrative for your business too.

It’s not just your website we have to think about, it’s anything you and your sales team need to seal the deal. That could be brochures, presentations, videos, exhibition stands, stationery, signage, uniforms…

We can create a corporate brand identity for your organisation that delivers a professional first impression to prospects and customers.

Not only can we create a complete suite of collateral to wow potential clients with, but we can also define a unique brand narrative for your business too.

It’s not just your website we have to think about, it’s anything you and your sales team need to seal the deal. That could be brochures, presentations, videos, exhibition stands, stationery, signage, uniforms…

We understand how confusing marketing can be. That’s why we created our strategic marketing planning process document to explain to clients how the process of creating one works.

Once we’re done, not only will you end up with a robust marketing plan that explains everything you need to do and the order you need to deliver it in, but you’ll also understand how and why we arrived at this conclusion.

From this, we will be able to create the best strategies to deliver the goals outlined in your business plan.

Messaging is key to the success of all marketing activities.

Customers don’t really want to know about facts and features– they are much more engaged by emotional drivers which explain the personal benefits that will overcome their pain points. When you talk to prospects and clients, you need to try and stand in their shoes and empathise with their problems.

That’s not easy, but it’s the best way by far to find out how to speak to them. Think about how they think. Imagine how they feel. Establish what they want.

If you can step out of the standard corporate mindset that talks about what you do, into one where you listen to what they need, well, the job’s pretty much done. Marketing is the art of persuasion.

It’s based on a thorough understanding of the psychology of your target market. Think AIDA at all times – Awareness, interest, desire and action. It’s a simple model, but it does a great job of explaining how people tend to behave.

We can help you to get on the first page of Google. The quickest option is to invest in a digital advertising campaign.

Firstly, we’ll need to identify the most suitable keywords for your business.

We’ll create and optimise campaigns to minimise CPC and maximise CPA.

Once it’s up and running, we’ll copy and paste them into Bing Ads, which means you’ll be visible to almost 99% of all UK search traffic.

The second option is search engine optimisation (SEO).

This usually takes 6-12 months to deliver results, but it’s worth the investment if you’ve got the right plan in place and the patience to see it through.

Organic search results are much more trusted by prospects and the overall investment can be significantly less than a digital advertising solution.

We’ll create and deliver an SEO strategy that combines onsite optimisation, offsite link building, content creation and social media marketing.

Social media can be a great way to market your business, as long as you have the right plan in place and the resources to deliver it.

We’ll discuss what you want to achieve and work with you to hit your goals - that might be to increase follower numbers, improve engagement levels, drive traffic to your website or app, or generate leads and sales.

We can also create content for your social media feeds to position your organisation as an authority in its marketplace, ask for customer referrals, develop relationships with influencers, journalists and bloggers, create and deliver promotions, advertise your products and services…