We combine brand strategy with creative problem solving to deliver smart, flexible and engaging brands.

We create clear, memorable identities for ambitious start-ups and established companies. From strategy to delivery we focus on building timeless brands that can grow and evolve over time.

We are a small team of creative problem solvers with a diverse range of expertise. A brand agency working with clients directly and often collaboratively. Regardless of the size or requirements of the project, we’re the people you’ll talk to, meet with, and we’re the people thinking, designing and building.

Collectively we specialise in brand strategy and identity. From print and promotional material to online presence and digital design, we apply our specialist knowledge and visual thinking to build distinctive brands that work across all platforms.

We are a brand agency based in Loughborough, but working with national clients on a mix of projects.

An exploration into the past, present and future trajectory of creativity and the visual world. We combine our specialist knowledge with new insights, theories, processes and technology to inform and inspire.

We develop online experiences for businesses, products and services. Our sites are built to work in an intelligent, clear and flexible way so that your brand flows seamlessly across all platforms.

Your brand is the first thing people see of your organisation. The first thing people make subconscious judgements on. Does it communicate what you want it to? 

Branding can be defined as all the visual components that communicate your company’s core values. In other words, the logo, colours, symbols, illustration style, typography, space and pattern that build up a recognisable identity.

These are the things that people see and hear, and they play an important role in how you are perceived.

We help you to define a clear sense of purpose for your branding. And once this is in place will build a bespoke visual identity that expresses exactly who you are.

We create design assets that you’ll feel proud to use. And then provide you with the practical guidelines you need so that you can continue to build a strong and consistent brand going forward.

Whilst our approach to every project is different, our process will usually follow a similar format. Before any design work happens it is vital that we understand the who, what and why.

Who you want to speak to?

What do you want to communicate to them? And why what you have to say is important.

Working out the answers to these questions can often take some time which is why a more in-depth Brand Strategy process is sometimes required.

It’s only once we have a really clear sense of purpose that we can begin to think about the visuals.