We want our clients to be successful and happy to be working with us.

Here at POLAR we are passionate in our belief of the benefits the Internet can bring to a business like yours, always taking the time to meet up with potential clients so that we can be sure that we understand what you would like to achieve. 

POLAR Communications was founded over 25 years ago by Gennaro Coppolaro, a Chartered Engineer and member of the Institute of Engineering and Technology.  Gennaro has over 30 years’ experience in the IT and Communications industry working with clients such as Morgan Grenfell, Du Pont, National Grid, GridCom, Energis and has been specialising solely in the Web since 2003.

POLAR is based in St Ives, Cambridgeshire where our main focus is working with small and medium sized businesses in Cambridgeshire, Bedfordshire, Hertfordshire, Suffolk and Norfolk. However, we also have clients throughout the UK and are happy to discuss web projects from businesses outside of the areas mentioned above.  We ensure the success of our web projects by using a qualified Graphic artist to do the design, experienced programmers for the web development and Search Engine Specialists with a successful track record for the web promotion and marketing.

Calling on our extensive knowledge and experience across many business sectors and industries, along with our in depth knowledge of the technology available, we can offer you a web solution that is tailored to your specific needs.

Would you spend valuable time and money designing and printing beautiful glossy brochures for your business and then leave them unseen in a box in the office?  Unless your website is optimised for search engines to be found by people looking for your goods or services, it is highly unlikely to be seen.

So, you have a fabulous offering of products and services and have created an attractive website. Do you get targeted visitors to your site? Unless your website is optimised and shows in the top search results of Internet search engines, your chances of having a successful business online are likely to be minimal. In an already crowded online market, you need to promote your presence aggressively if you want to boost sales and income.

Search Engine Optimisation (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings for specific keyword phrases. Search engines are a very important source of traffic as you are getting in front of people interested there and then in what you offer. Visitors who come to your site via search engines are there because they focused their search using keywords related to your products or services.

We have a dedicated team of talented web designers that can create attractive websites or lend a professional look-and-feel to existing websites, ensuring visitors can quickly find what they want. Our team approaches each project as a unique project, working with each client to understand their individual needs and business goals. Our expertise in a large suite of software languages, technologies, hosted and customised solutions mean that your website will be equipped to meet your specific requirements. Having adopted an innovative approach to integrate web designing elements such as logos, layout, flash animations, eye-catching graphics and easy navigation, we ensure that your site has its own distinctive identity.  The process starts with your online strategy which is created from your goals for the website, understanding the needs of the target market along with the functional and design requirements. The website can then be designed and built. Once published online the website can be promoted and marketed both online and offline. The key ingredient to the success of any website marketing campaign is to track and measure the performance of the website and then use this data to feed back into the online strategy to constantly refine and optimise the campaign, enabling the best return on investment (ROI) to be achieved.