Over the years, as new ideas and standards have emerged, the internet and particularly web design and development has continued to change swiftly. We continually work to these modern standards and embrace the new technologies, software and hardware as they are made available.
Our philosophy is to create, develop, and maintain intuitive websites that are easy to navigate and get your visitors where you want them in as few clicks as possible. We make sure all your key information is where it should be and create confidence in your business and your product. Much of our work is directly from personal recommendation and we advertise rarely, we are often made aware of the demand for the style and professionalism of our work. Anyone with a Smartphone or Tablet knows that browsing sites designed for Laptops and Desktop computers can be less than an ideal solution. Responsive Design is built to make the experience of browsing a website an enjoyable experience regardless of the device you choose to view the site from. Responsive web design allows your website to be compatible with all the latest mobile and tablet devices. By making use of fluid design and crafting your site to respond optimally to the size of the screen it is viewed on, it will look perfect whatever the environment – be it an iPhone or large desktop monitor.
At Distinctive UK we take a ‘mobile first’ design approach, allowing us to determine the key essentials before bringing in the exciting content when the screen size allows. This design process lets us work from smartphones to tablets to desktop monitors, meaning no matter what size or resolution the screen displays your site, you can be 100% confident it will look stunning.
Branding is probably the most misunderstood aspect of the design industry, so many people think “our logo looks great, job done!”. I’m afraid not.
Branding is your company image. It’s how customers see you, your services and your product. It’s the lasting impression that’s left with them after they’ve left. It’s so so critical to get branding right, without even opening your mouth people should already have a good idea of what type of business you are and what they can expect from you. When we create a brand, the logo is just the beginning. Branding can cover simple things that are often overlooked like your company colours, writing style, what fonts you use, to materials like letter head, business cards, brochures and social media. How your brand is positioned relative to your competitors can make all the difference in the world and having everything unified and in line instantly creates the appearance of the professional, established and successful brand that you no doubt deserve to be. Once we’ve worked to created your brand, it’s down to you to take it forward, but don’t worry, you’re not on your own. What we generally put together for you is a set of brand guidelines. This is a pack full of information and simple steps on how to use your brand new image. Where the logo should be placed and how, what fonts to use, what your exact company colours are in RGB, CMYK and Web Safe colour pallets etc… This ensures that no matter who is producing something with your corporate image on, it’ll all be consistent, be it an employee sending out an invoice or god forbid another graphic design team!
