We’re Ayup (pronounced ‘ey·up’), a digital product studio from Yorkshire working across the UK. We use good design, smart thinking and clever tech to fix health and social problems.  Two industry recognised standards guide our work: the Better Digital Services Principles for Charities, and the Government Digital Service Standards. This means you get a human-centred approach full of co-design and sensible development practice. That you build the right thing in the right way.

All our work is social purpose. Charities, public sector and other not-for-profit organisations make up our clients. We believe tech was always meant to be for good.  In a nutshell we are a design and marketing company and we are reet good.