We have been delivering successful promotions and incentives since 1998.

Our clients include leaders in: automotive, finance, FMCG, home improvements, luxury goods , medical, pharmaceutical and technology (A full list is available and we will happily provide names of referees).

We deliver only bespoke solutions that focus on where clients want to take their organisation and who, how and when to motivate audiences to make this possible.

Loyalty programmes enhance customers relationships with you through rewarding: larger spends, more frequent purchases or through additional activity such as referrals, survey completion etc and can help build retention.

Typified by loyalty cards with: barcode, magstripe, chip or proximity chips, they can drive change through offering rewards or discounts plus provide invaluable marketing intelligence.

Loyalty programmes can also offer a very high perceived value at a very low cost and customers talk about them - providing an excellent means for them to recommend your company to friends and colleagues.

The principal players in our team have worked successfully for practically all the FTSE 100 companies over the years.

Our Vision

We believe that most businesses have huge growth potential and are held back by their own business habits. We utilise communication, education and motivation of a businesses’ people (staff, sales channels and customers) to unleash extraordinary growth.

The only strategy that is guaranteed to fail is not taking risks.

— Mark Zuckerberg, founder, Facebook

Extraordinary growth is in your grasp – you simply need to release and channel the passion and energy within your customers and sales channels. Incentives and loyalty programmes are your most effective strategy to deliver this

— Tim Peniston-Bird, Founder and CEO

Since 1995, we’ve worked with many of the leading brands in the world from BMW to Microsoft, Acer to Procter and Gamble.

We’ve helped develop new sales channels, converted sales strategy to subscriptions for guaranteed revenue streams, increased customer retention by over 40% and helped engage and motivate customers and sales teams to achieve sales increases of up to 2000%.

Founded and lead by Tim Peniston-Bird, a leading expert in sales incentives and loyalty programmes, our mission is to create extraordinary long term growth for extraordinary companies – here’s a bit about him:

For the past 30 years, I’ve been designing complex incentive and loyalty programmes to drive sales for some of the world’s leading brands, including: BMW, Compaq, Coty, Orange, Microsoft, Proctor & Gamble, GE, Honda and Wella to name a few.

People often tell me incentive and loyalty schemes don’t work for their audience; however, in my experience, this is rarely the case.

The failure of any programme usually comes down to how well the programme its launched, structured and if the rewards are compelling enough for the audience.

Simple off-the-shelf incentive programmes, vouchers or an extra £50 in a pay packet, is going to do little to motivate a high performer to change their habits and begin pitching your latest product.

In my experience, it often isn’t the reward itself that motivators a person, but rather the dopamine rush (the internal reward) we get from telling our friends and family about it, and what we make it mean about our status in life.

This is why you can’t take a cookie cutter approach to rewards.

Incentive and loyalty programmes need to be approached strategically.

It needs to be clear about the problem it needs to solve and work to the psychology of its audience – then think about what would be the most extraordinary way you could achieve it and devise a way to deliver it.

I’m proud of our work at Orangutan, our programmes typically deliver 47-900% increases in sales and return 20-40 times the initial cost of funding them.

Our bulk buying power means we can access 150% greater rewards than your budget and guarantee the increase in sales will more than cover the cost of funding the program.