Optimise Web is an offshoot of Optimise Solutions, a software company which has been trading since 1989.
In 2008, one of our clients asked us to revamp their ecommerce website, which had been struggling to bring in any customers or revenue.
We applied our unique skillset and hey presto! Within six months of the relaunch, the brand new bespoke site which we created had paid off the investment completely and is currently the source of 75% of all of their income.
As a result of this resounding success story, Optimise Web was born.
At Optimise Web, we’re well aware that designing, building, launching and marketing a successful website can sometimes seem like an arduous task, an uphill struggle akin to wading through treacle.
We’re also aware that there are a whole host of web companies out there who’ll promise you the moon and more… but all too often fail to deliver.
How can you know who to trust with your investment and the future of your business?
At present, we are a team of design, development and marketing specialists operating out of Edinburgh.
We pride ourselves not only on our skills, experience and results-driven approach to web services, but also our friendliness and approachability.
Forget cold, impersonal programmers toiling away in dimly-lit rooms – when you work with Optimise Web, you’ll be working with a dedicated team of down-to-earth individuals, committed to helping your business grow.
With over a decade of experience and a lengthy list of satisfied customers, we have the expertise and know-how to put your website ahead of the competition, as well as the proven track record to keep it there.
Not only will we make your high-performance website a reality, we’ll take a personal interest in maximising its outreach, growth and profitability with an array of razor-sharp digital marketing strategies.
Fully qualified and competent in all aspects of digital media, we are adept at helping out small to medium-sized businesses at any stage of the digital journey.
Whether you need help with planning, designing and launching your website, devising a pertinent marketing strategy to increase its appeal or employing optimisation techniques to improve and monitor its performance, we’re here to help.
Our prime location in central Edinburgh and our ever-growing reputation as a premier web company has allowed us to work with a diverse portfolio of clients, from furniture retailers to dental practices and everything in between.
As such, we’re fully capable of helping you improve your online standing, no matter your particular niche.
We’re experts in all aspects of the digital world, from crafting a beautiful, functional website and monitoring its performance over time to building an online brand and marketing it effectively to an ever-increasing customer base.
And for the few things we don’t do in-house (such as content writing or video production), we’re in touch with some very clever boffins who do.
As such, we can manage the whole process from start to finish, taking the strain off you without compromising your input or control.
There’s nothing worse than a website which is difficult to navigate or takes too much time to load.
At Optimise Web, we’re adept at creating modern and visually attractive websites which are intuitive and simple to use and generate real interest and enquiries.
This is especially valid for service-providing businesses which prefer a brochure-style website.
Magento 2 is the way forward in the field of eCommerce.
At Optimise Web, we’ve been serving eCommerce solutions for the past decade. During this time, we have witnessed several enhancements and improvements in Magento in order to provide an excellent shopping experience.
Benefits of Magento 2
Enjoy an improved back-end and front-end support that provides better flexibility and site performance in comparison to Magento 1. With your Magento 2 migration, get ready to experience faster site delivery.
Stand out from the crowd, attract your target audience and showcase your striking new design with Magento 2, optimised for all devices and screen sizes.
With enhanced security checkouts and optimised SEO, your site will never run faster. Easy, fast and responsive check out processes complete in just one click.
Experience a highly responsive and user-friendly platform that has a easy to use interface that everyone can operate.
Increased site speed to allow a smooth checkout process, improved user experience and better conversions.
With Magento 2 migration, you can easily integrate third party orders and other inventory management systems as per your business needs.
We design and build bespoke WordPress websites that are easy to manage. Your new website will be designed around your content and optimised for search and winning new customers.
At Optimise Web, our in-house WordPress team will design and build tailored solutions to meet your content requirements so your website is built to fit in with your requirements, not the other way round.
Benefits of WordPress
Thanks to WordPress’ intuitive management system, you’ll not need to worry about complicated programming knowledge. Instead, login from any modern browser and enjoy publishing content quickly.
With WordPress, you can create any type of website of your choosing such as a business website, professional portfolio, personal blog or even a network of websites. With many striking themes available, it’s only a matter of time before you get the attention you deserve.
WordPress allows you to have a variety of contributors to your website so you can delegate the right access to those in your organisation. Administrators, editors, authors and contributors can all have a profile they can log in to and manage accordingly.
WordPress is optimised for search engines right out of the box. For more fine-grained SEO control, there are plenty of SEO plugins to take care of that for you.
WordPress comes packed with a lot of features for every user. For features that are not in WordPress core, there’s a plugin directory with thousands of plugins. Add complex galleries, social networking, forums, social media widgets, spam protection, calendars, fine-tune controls for search engine optimisation, and forms.
