LemonYeti is a multi-discipline design agency providing a wide range of services from branding, logo creation, and graphic design, through to web design and marketing services. From concept to completion, we offer fresh and innovative solutions to help your business create an identity and raise its visibility. Whether developing brand identity of existing businesses or creating an brand identity from scratch we have all of the skills that you need to succeed online. We can’t help but be passionate about every project. We love what we do. For us its personal. We like nothing more than seeing your site reach its potential. An approachable and sociable team, we love new projects and throwing ideas around so give us a call to see how we can help you. Creative web design is a hybrid skill requiring technical know-how, aesthetic flair and a great deal of insight into the many ways online customers interact with websites. There are a huge number of ever-evolving design languages and User-Experience (UX) standards. We can help you to choose the right ones for your brand as well making tactical design decisions specifically to suit your online market. We can even update your branding or logo to ensure you hit the digital world with a bang! Research has shown that you have around three seconds to persuade today’s impatient online visitor to stay on your website. A creative and immersive web design is the key to getting this right. On top of this, search engines such as Google will promote your website if your web design is structured properly and they see that people are interacting with it. We can ensure that your web presence is perfectly crafted to please your target audience as well as the search engines. What’s our secret? Something of a creative obsession perhaps – along with our high technical standards. Or maybe the Internet is evolving at breakneck speed and we’re just geeky enough to keep up! Whether you need a simple brochure website, a fully featured Magento ecommerce solution or anything in between – LemonYeti can offer the expertise to meet and exceed your expectations. Through a scientific approach to strategic web design we can help you to engage visitors, inspire action and achieve measurable results. A brand is not a logo and it is definitely not a website or a brochure. A brand is a voice, a tone, a way of behaving, an attitude, a message. Our designers understand this, and will work with you to create a brand identity and collateral that effectively communicates your brand to your target audience.
The main objectives for a good brand will include:
Your brand is what you are really selling to your customers, not just a product or service for which there may already be many existing providers. A strong brand can make any business stand out from the crowd, particularly in a competitive market. Successful branding is about promoting your strengths. LemonYeti will start by finding out about what your business is good at and what you believe in as a business. Your brand is a very valuable asset and in the wrong hands can be eroded or destroyed. The vast majority of graphic designers are artists. Some are very good designers, but very few have a good understanding of branding so their creative product is not strategy driven and can often look great, but be off brand. LemonYeti develops a good understanding of our clients industries, market places and unique challenges. We think like business people and offer “outside the box” brand building ideas. We see our clients’ success as our success and strive for long term partnerships. This is something seldom found with a design firm or freelancer who is more interested in short-term personal gains and moving on to the next project and client.
A big part of what we do is SEO. Organic Search (SEO) is the process of achieving, improving and maintaining the visibility of a website within the organic or algorithmically determined search results of popular search engines. Organic Search has evolved from the old link building techniques into the creation and targeted promotion of useful, informative and truly remarkable content which actually serves a purpose and fulfils the need of the user. The basic principles of SEO (Search Engine Optimisation) still remain. Websites must still be built in a search engine friendly way, but website content should be created for the user first and foremost, with keywords a secondary focus. Local Search can be seen as a specialised kind of online marketing that increases visibility for a business interested in ranking for geographically-related keywords. A large part of Local SEO involves ranking in the Local algorithms, as well as ranking well in the organic results for Local keywords. External location signals, on-page signals, inbound link signals, social signals and review signals are all taken into account by Google when determining whether to a show a local listing for a website and where to rank it. This is why it is important to have a local SEO search strategy written specifically for your website and your industry, and is especially relevant for SMEs and locally based businesses to drive local trade enquiries.Local SEO is a must for any business that serves local customers, usually defined as those within 100 miles of your business location. Examples include restaurants, retail stores, doctors, grocery store or even a local marketing agency. Any business with a physical address where customers are greeted should utilise the benefits of local SEO for that location. Over 50% of the searches on mobile devices are local searches and of those searches an extremely high percentage of users end up stoping into the local business. Local SEO listings are a great way to drive geographically-relevant traffic to your website through specifically targeted local pages. As with any project we will work with you to understand more about your business goals and needs, to create the right local SEO strategy for you. Once a strategy is in place, we will look at more advanced signals which affect your website performance as a whole, not just local search ranking factors, including behavioural and mobile performance signals. We offer extensive conversion rate optimisation testing to improve your website’s overall performance as well as your ability to rank locally. If local business is an important part of your marketing strategy, then we can organise the right campaign to start improving your local visibility today.
