Hello and welcome to Castons. Our Focus is on you and your Norfolk business. We are Norfolk Web Designers with a very clear mission, which is to put you at the forefront of all we do. We will take time to talk to you to learn about your business and come up with ideas for a website design that will work for you. Ideas to make your website stand out from the others in your field. We will consult with you throughout the process from beginning to end. The first thing we need is to learn about your business and so we do a lot of listening at this stage. If you’re nearby in Norfolk or north Suffolk you can always come along to see us or we can come along to see you. Having said that, face to face conversations are not that essential – we’re pretty good with telephone calls as well. The important thing is that the choice is yours.
Whichever way your project is handled, our aim is to come up with ideas that will set your website design at a level above the competition. Your website is your ‘shop window’ and we will ensure it’s well dressed and looks its best.
We focus on website design with Wordpress. To understand what a ‘platform’ is in webdesign terms, it’s probably best likened to the chassis of a car. Now a chassis forms the basic shape but without a body it looks nothing so on our platform we put a ‘theme’ or a ‘page builder’. The page builder can take various shapes in the same way that a chassis can take various bodies. At one time the Ford Mondeo was on the same chassis as the Jaguar. Then the body may require different upholstery or even hand stitched leather. In website terms that means we might add plugins or extensions to our page builder. So with these three basics, the platform, the page builder and the extensions we can handcraft a website that will be exclusively yours.
The chances are you’ve not heard of it and yet amazingly enough WordPress is behind 75 million or 27.5% of all websites around the world. And it’s increasing that percentage all the time as more and more website owners are changing over and asking designers to use WordPress for their next website. More than one quarter of website owners cannot be wrong. Built in to all websites will be a considerable amount of SEO or search engine optimisation to ensure you are easily found by Google and other search engines. That fact applies to all our websites where we have a software program which is literally plugged in to your website to ensure we get the very best results from the words and images on and within your website. Although in most cases you will supply the text for the pages, we will ensure the words used are dealt with in the best possible way, optimised in fact, for SEO results and what better way to do that than to utilise a software package made for the purpose.
When it comes to Branding there’s no one in a better place than the web designer. As our client you may be wanting us to come up with a logo for your business which we’ll be pleased to do. Once we have the design that you have approved we can then develop that design into business cards, letterheads, compliments slips, pull up banners, mail drop leaflets and the such like but only if those items are a requirement for your type of business. Some businesses need them and some don’t.
