Amorphic was founded in 1992, originally a publishing company Amorphic has published many different products including corporate staff magazines, local council newspapers, greetings and christmas cards. Always utilising technology to gain an edge in a completive market Amorphic competed and successfully won contracts against stiff competition from much larger competitors.  It was from this base that the now focus on website design developed, one of the driving forces of this was the City of Lincoln Civic newspaper, as local council newspaper delivered to 36000 properties within the City of Lincoln, a 5 year contract which in the later stages included publishing the content online.

Your website is the most powerful tool you have to meet today's business challenges. No other investment in your business can offer so many opportunities as a well constructed website, Amorphic website design ensure that you don't just have a beautifully looking design but that all of the following critical issues are covered:

• Website design optimised for computers, tablets and mobiles – using java and css we ensure that information is displayed on all device screens in a format which is easy to read and interact with, without the need to create expensive special websites for mobile devices
• Structured information to help search engines SEO, such as Google, correctly index your content. There is no point in having a fancy website if no one can find it!
• Fast loading home page, essential as you only have 3 seconds before visitors get board and try elsewhere
• Intuitive indexing of content and processing of data collection such as delivery address details for e-commerce websites.
• Analysis of website traffic, providing real-time information such as: best sellers; stock levels; visitor trends
• CMS : Easy to use, purpose built, Content Management Systems to allow your staff to easily and efficiently manage online tasks such as online sales and email promotions

Amorphic websites are far more than online brochures, they offer purpose built tools in areas such as:

• Automatic dynamic display of information dependent on visitor location, such as price conversions into the visitors local currency based on their IP address location
• Analysis of sales and stock to provide the information for informed restocking
• Automatic price calculations based on factors such as demand; availability; day of the week; number of days to reservation and season
• Automatic calculation of delivery costs and delivery date based on total order price, stock levels and customer location

From around the year 2000 onwards the focus for Amorphic moved to website design, primarily because this clearly had the opportunities for ongoing use of and development of technology. From the beginning Amorphic websites have always used databases to provide rich, interactive websites by 2004 Amorphic was developing an online reservation and hotel management system which allowed visitors to view availability, place and pay for reservations plus organise housekeeping and manage prices, offers and availability.

In 2006 Amorphic started work on an online jewellery shop, over the next few years this would grow from a business turning over a few thousand pounds a month to a business with online sales of up to £80000 a day. Shortly after an in-house project 'Equestrian Haus' started to be developed, an online Equestrian Shop selling premium brand equestrian clothing and equipment to customer all around the World.

In 2010 the jewellery shop decided to employ an in-house team to develop their website and Amorphic took the opportunity to concentrate on in-house projects over the next couple of years launching new versions of the equestrian website and the hotel management system in addition to working with a small number of clients who present interesting projects. Amorphic also expanded the production of content for websites including producing product information videos for Dalmar horse boots in Ireland in partnership with Horseware Ireland.

One of the most exciting launches of 2014 so far has been launch the new website for Maquien Design Ltd, exclusive ladies designer clothes, designed and produced entirely in the UK from British fabrics. This website has seen a new approach to business with Amorphic taking a percentage of the turnover and expanding the photography side of the business with invisible mannequin photography, studio and on location fashion photography.