Consider These Tips For Online PRSome tips for Online PR or digital PR is one of the most effective forms of marketing that UK businesses can use.
Affordable and simple to use, digital public relations can be utilised by any business large or small.
Online PR can be done by you, or by a PR company on a regular basis.
As you are looking for online PR, why not speak with PR agencies that know your industry?
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PR (public relations) is about spreading information. Any large business, group and even celebrities has PR going to keep the media channels informed about what is going on.
Any updates to the business/policy or plans that are to be made known to the general public.
Many businesses will use PR agencies to create an illusion, or to steer media focus.
For example, BP got a lot of bad press over the oil spillage during 2010 in the Gulf Of Mexico. However their PR was looking to offset a negative media image with putting the positive spin out.
Fast food companies like McDonald’s get bad press for health issues and nutrition. Their PR is aimed to create a positive impression through advertising happy smiling people of all races and ages sat enjoying food in their restaurants.
Online PR can be used to create a good and positive spin by informing businesses or consumers about news, information or hype.
Digital PR is very new, pretty much around the same time as the internet in 1983 as news websites started to go online, but this evolved from traditional public relations. Traditional PR can be traced back roughly 100 years, to 1924 when Basil Clark founded the PR profession in Britain with his establishment of Editorial Services.
PR has grown gradually over the first 80 years, but it was not until PR hit the internet just after 1983 that PR has really evolved into a new type of marketing creature.
Traditional PR uses the following marketing channels:
These have been the marketing channels that have been used over the last 100 years, but online PR has broadened this to include the following marketing channels:
This has broadened the scope of how digital PR can reach millions more people than the traditional methods of public relations.
From when we wake up in the morning to before we go to bed at night, it is thought the average person spends roughly 3 hours online. This could be browsing social media websites like TikTok and Facebook, or doing our day to day work in the office.
Children would spend a lot more than 3 hours online, as most spend more than that on social media alone. For this reason, online PR can reach a massive audience, adults and children alike.
Online PR is used by many companies in the same way.
However instead of articles being chosen by journalists and selected, they are picked up on the internet.
Many companies use online PR to boost their search engine backlinks and to create a cyber buzz. A press release once it is sent out is picked up by thousands of news sites, search engines, blogs, internet forums and now social media sites.
This brings massive coverage potential giving thousands of links within a very short period of time.
The other strong point is that the press release will always be on the internet. It will continue to be read and indexed (as opposed to a traditional PR article, which is thrown away within days and forgotten about).
Online PR is a great form of search engine optimisation, as the search engines will see your press releases on news websites around the world.
Most online press release services will distribute your press releases to 10+ news websites around the world. Search engines do not pay that much attention to many of them, as most are based outside of the UK and pretty much are not selective in what news they publish.
If however your press release appears on one of the main news websites it will more likely be given more SEO attention such as:
Anyone can submit an online press release, but a true newsworthy article is on another level.
This is where a PR company comes in, as they should know what works and what does not. They also have connections to flesh and blood journalists that they can pick up the phone and talk to prior to your press release going live.
Digital PR is carried by your social media and SEO, there are differences between SEO & social media marketing but they do work together the it comes to digital PR.
Online PR needs to be informative and newsworthy.
Many companies have used it for blatant advertising which can create a negative response. As long as your PR is newsworthy and informative – it is good news.
The press release does not have to be anything life changing, just worth telling the world. It could be a new member of staff, a new service, a new product, new offices etc.
Doing regular press releases will get your name regular steady coverage so anything from 1-2 press releases a month is good to do.
Online PR is a very cost effective marketing tool and can bring in a huge return on investment over a short period of time.
PR can be very affordable and many small companies successfully use PR in launching their businesses in the early days.
It is advised to check around for different PR prices as different agencies will charge different prices for handling campaigns.
There are sites that offer free press releases; so if you are feeling brave you can attempt doing a press release yourself.
The advice however is to at least chat to a PR agency first so you get the best advice.
If you would like quotes and tips for online PR, just fill in the form.
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