Telemarketing for insurance companies is an essential marketing tool, even in the internet era.
Insurance is one of those things people do not care about until there is a problem.
Life insurance, car insurance, pet insurance the list goes on. These days you can get insurance for anything, and the overly concerned ones of us want to limit our risk. Again, until the problem occurs people do not really worry about it.
Telemarketing plays an important roll in closing orders, by talking on the phone to people.
Just fill in the form to talk with local telemarketing agencies that have experience in marketing for insurance agencies.
The insurance industry is very diverse, but here are a few things you can get insurance for that telemarketing can be used for:
The list goes on, even mobile phone insurance is offered by all network providers as we do not want to buy a new £800 phone if we drop it down the toilet or loose it.
Telemarketing can by used in a number of ways as listed below to both generate and maintain business for your insurance company.
Historically when looking for insurance the problem involved, is picking up the yellow pages and going through each company one at a time with pen poised. All linked to the association of British insurance.
This process took hours in order to find the cheapest quote and involved calling one of the call centres.
They holding in a queue and going through the same questioning process about no claims, engine size etc. Now that a lot of the quote process can be done via price comparison sites the need for calling has diminished, but not disappeared.
This is used for a range of tasks:
Telemarketing for insurance companies still plays a big roll for insurance companies.
Rather than you recruiting your own staff, training them, employing them, providing sick leave, maternity etc.
It is far easier to outsource call handling, to let employment issues be someone else’s problem. They have the space to house hundreds of staff as well as handling the whole staffing procedure.
The challenges of marketing for insurance companies is standing out in this highly competitive industry.
One of the things that is lacking in our digital society that is addicted to social media is customer care.
In the old days, customer service was expected, not just at the Ritz or Harrods, but whenever we had an interaction with buying anything. These days the best we can get is a blanket email asking if we want to buy anything.
Telemarketing can be used to make your customers feel valued.
Very often, companies when their customers are coming to the end of their 1 year contract get in contact. This does not make customers feel valued, just that they want them to renew.
A quick call mid contract to customers as a courtesy call can boost loyalty of your customers and ensure they want to remain with you rather than chopping and changing insurance companies year after year.
Some lead generation agencies are huge, with hundreds of staff available to handle campaigns of any size.
Telemarketing is a perfect resource for you, that often need hundreds of calls each day to be handled. The main issue for many insurance companies is the resources, having the space for 100’s staff to work.
There is also the factor of having telecoms in place for 100 staff, computers and an IT support team to handle 100 terminals with e-mail and web access (restricted and policed).
This is one of the main reasons for outsourcing calling to a telemarketing call centre.
In the same way as customers shop around for their insurance quotes, you need to shop around for quotes on telemarketing.
Telemarketing prices do vary so it is wise to compare quotes in order to find an agency that has resource and is priced competitively to handle the calling.
All telemarketing companies set their own rates, whether this is for inbound or outbound telemarketing.
With telemarketing, you do not get what you pay for. The most expensive telemarketing company does not make them the best.
In the same way, going onto Google and choosing the telemarketing company at the top does not make them the best, just that they have got the best optimised website.
We want to help you find the ‘right’ telemarketing company for your insurance company.
There are price comparison websites for insurance such as confused.com, comparing lead generation agencies is really no different.
Just fill in the form opposite and we will help you compare quotes on inbound or outbound telemarketing for your insurance company.