Telemarketing For Haulage Companies

Telemarketing For Your Haulage Company

The UK has over 200 telemarketing agencies, however each agency has different skills, capability and industry experience.  

By talking with agencies that have done telemarketing for haulage companies in the past (or current), they are more likely to be suitable for you.  

They will know how telemarketing for haulage companies works, they will have relevant data to call against.  They will know your customer based and should be able to generate you speedier results.  

Just fill in the form to get quotes from lead generation agencies that know the haulage and transport sector.

Why Would Telemarketing Help?

The transport industry is growing and becoming increasingly competitive.  As such, there is the need to pro-actively market and target clients. 

By going direct to clients (rather than waiting for them to come to you) you can pip your competitors by warming clients up and drawing them in.  

The sector is competitive, so you need to ensure that you are chasing any opportunity of new business you can before your competitor beats you to them.

The Recipe For Success

Telemarketing in the haulage sector follows the same basic principles as other industries.

• Good Data – Having good up to date data is important for all cold calling and lead generation.  Unless staff have access to good data means that little to no time spent on prospecting and research.  Which companies to contact, who to talk to, email information all take time unless they are to hand in a CRM system.
• Tenacity – Telemarketing in the haulage sector like any industry requires tenacity, drive and hard work.  Cold calling and lead nurturing 5-6 hours a day is hard work and requires a certain character type if it is to be successful.
• Sales Pipeline – Once you start prospecting and get accounts progressing from cold to warm to customers there is a need to keep the pipeline flowing.  Generating new prospects needs to be a weekly goal to keep the pipeline stocked up so things do not run dry.

Haulage companies in the UK are busy since the logistics industry took off post COVID, however telemarketing is the most pro-active form of marketing for generating new enquiries.

How Much Would Telemarketing Cost?

Telemarketing agencies normally charge per day, and telemarketing prices do vary from each agency based on their experience, overheads and profit margins.  

All telemarketing companies set their own rates, therefore shopping around and comparing quotes is essential.

Typically telemarketing for haulage companies would cost anything from £150 per day to around £300.

If you want to have 1 member of staff on your campaign or 5.  If you want to have a junior member of staff or a highly experienced telemarketing agent.

• How Quickly Do You Need Leads? – If you need 10 new sales leads a day every day, or if you need 1 new sales lead a day will have a big effect on the price of the telemarketing campaign.
• Who Did You Need To Talk To? – Haulage companies would not need to speak to the MD of a food supply company, or a toy company.  However they would need to talk to a senior decision maker, someone who has the authority to switch to a new haulage company if needs be.
• How Quickly Do You Need Results? – Did you need new haulage contracts today, tomorrow, next week or over the next few months.  If you need a telemarketing company to generate you business quickly will take a lot more than if you wanted new business drip fed over the next few months.

Being clear about your needs and objectives for new business is important in the early discussions to give the telemarketing firm a good idea as to what to quote you.

The Importance Of Good Data

Telemarketing in the haulage industry rests on good marketing data, as with any telemarketing.

By being able to target specific clients you can ensure that your trucks are not in the depot but on the roads and motorways delivering goods from warehouse to depot.

Getting good up to data marketing data should ensure that the telemarketing campaign is running smoothly rather than time being spent on prospecting.

Choosing A Telemarketing Agency

Choosing a marketing company can be challenging.  When considering and choosing telemarketing agencies for your haulage firm, there are hundreds to choose from.  

Well established telemarketing companies and freelancers with everything in-between.

It is wise to get a few quotes from different telemarketing experts, so as to get a feel for different proposals and prices. Ask the agency about marketing data; will they supply data or do you have to supply it.  

Ask what sort of transport clients they have worked for in the past.  Ask what sort of guarantees they can offer.  

Ask how many people will be working on your campaign and the specific experience of the agents. Price comparison websites are helpful in getting you quotes quickly, this one is for lead generation

Just fill in the form to get free quotes from companies that work in the transport sector without obligation.

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