Telemarketing For Eyewear Companies

Telemarketing For Eyewear Companies

The UK has over 400 telemarketing agencies, so finding the right one for your eyewear company may be a time consuming task.

We can help by getting telemarketing companies to talk with you that have experience in doing telemarketing for eyewear companies.

The internet is a big place with billions of websites, finding the ‘right’ telemarketing for your business can be difficult.

Rather than spending time on Google looking for a telemarketing expert, let us help.  We can get you quotes from a few local telemarketing companies that have experience in doing telemarketing for eyewear brands.

Just fill in the form to speak with experts that know the eyewear industry.

Would You Need Telemarketing?

Direct marketing for eye wear products such as contact lenses, prescription glasses and sunglasses is a great way to ensure that products are stocked within opticians and other retailers.  By going direct to retailers, you can ensure that their products are noticed and considered.

Telemarketing is a powerful pro-active form of marketing that has worked for decades.

Telemarketing also works well with other marketing services to support it, such as PPC advertising.

When enquiries come in, via the website or directly, having a telephone call shows that the customer is first.

Telemarketing can also be used for customer service for eyewear brands.

How Much Would Telemarketing Cost?

Telemarketing prices depend on the amount of calling that is required.

How many callers would you require per day and how many days of calling each month?

If there are thousands of calls a week needed, then the cost will be higher than a few targeted calls for lead generation and call nurturing.

Also, telemarketing agencies are private companies with profit margins, so shopping around is essential.

Costs  do vary from agency to agency, normally based on a day rate, or a monthly retainer for a set number of hours of calling.

All telemarketing companies are priced differently so it is wise to shop around.

Generally telemarketing is charged on a day rate, billed at the end of the month.  This can range from £150 per day (plus VAT) up to £600 per day.

Selecting A Telemarketing Agency

When considering telemarketing companies we do advise talking to ones that know about marketing for eyewear companies, as they will have the experience needed to get results quicker (hit the ground running).

There are 3 reasons businesses outsource telemarketing, it is to get to the decision makers.

They will know how the eyewear industry works, they will know the market and should (hopefully) know how to attract you new customers. They hopefully can supply marketing data to call against, otherwise you may have to purchase is yourself and supply them with it.

Questions To Ask A Telemarketing Agency

We do encourage meeting telemarketing companies, even though the marketing is over the phone, meeting is a wise thing.

Most telemarketing companies have impressive websites with pictures of fantastic offices with rows of professional staff that look hard at work.

Meeting them gives you a chance to see if the website matches the agency.  Some boast winning multiple awards or being ‘the UK’s top telemarketing company’.  A visit should give you a feel for if the claims are true.

Here are a few questions that you could ask them at a meeting:

• How many eyewear or opticians have you done telemarketing for in the past?
• Do you have marketing data available of would it need to be purchased?
• How many telemarketing staff would be working on our account?
• How long do you think it will take until we start seeing leads come through?
• Do you offer a trial period?
• Do you need a telemarketing script?

There are going to be other questions that come out at a meeting, but these are questions that come to mind to get you started.

Review meetings are also a good thing, perhaps once every 3 months to see how things are going and if KPI’s are being met.

Compare Multiple Telemarketing Quotes

With so many telemarketing companies around the UK, comparing quotes on telemarketing for eyewear companies is important.

Choosing a marketing company to handle your telemarketing can be a challenge.

It is wise to compare quotes from a few local telemarketing companies, so that you can get a few proposals and compare telemarketing prices.

All marketing agencies are independent companies so set their own fees.  This varies depending on their overheads, staff costs and profit margins.

We live in a world of comparing prices.  Comparing prices at the supermarket, clothing prices, insurance prices, utilities the list goes on.

It is wise to shop around to ensure that you get the best possible agency (that can generate you the best results) for the lowest possible price.

With telemarketing, you do not get what you pay for.  The most telemarketing company does not mean they are the best.  Neither does choosing the cheapest agency as you would do with car insurance.

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