If you are interested in comparing SEO pricing, why not get quotes from a few local search engine optimisation companies about it?
SEO prices do vary, so it is worth shopping around and getting quotes.
SEO or website optimisations is a complex and constantly changing form of marketing to improve website ranking on search engines such as Yahoo, Bing and Ask. Google is the dominant search engine since it is the web browser that is loaded onto most websites and smartphones.
The process involves getting traffic to your website from the main UK search engines:
Each of these search engines use a different formula (known as a website algorithm) to rank all UK websites, which changes throughout the year.
SEO is very much an unknown, since each of the search engines keeps its formula for ranking all UK websites a secret. The best guess is that SEO broken down into 2 main areas:
All search engines use complex algorithms to rank all UK websites based on how relevant they think it is to the user’s search query. These algorithms change several times a year as search engines evolve.
The quality of your website content is important, but not everything. The usability of your site and the amount of backlinks your website has from trustworthy sites can all help to increase your site’s visibility and help you rank higher on the search engine results page (SERPS).
The load speed of your website also now is considered as part of the mix.
The hosting of your website is important (which effects page load speed).
Your social presence is another factor that effect where your appear on the web. When social media landed, sites like Facebook were disregarded. In the following years, social media is taken into account big time!
Users who have made a relevant search are more likely to click on your website, interact with your brand and make a purchase. If your website gets people returning, this is also taken into account (news websites for example have returning visitors).
The pricing will vary, depending on a number of factors:
There are no standard rates for optimisation work, there are thousands of SEO agencies in the UK.
Many make claims such as ‘Google preferred supplier’ or ‘UK’s number 1 search engine optimisation agency’. Google does not really like optimisation, because it is trying to manipulate their algorithm.
Website optimisation pricing are very much dependent on the agency that is selected, an search optimisation agency may do very good work, but be very reasonably priced.
Larger SEO companies tend to charge more, as they have higher overheads, higher staff costs and higher profit margins.
Alternatively an optimisation company may claim to be the best, charge a lot for their services, but not have the experience to do the job.
The problem with optimisation is that the search engines are always changing the way they read and index websites, so keeping up with the latest changes is hard work.
Doing a few things wrong can cause your website to drop in it’s position.
Choosing a marketing company to handle your website optimisation can be a challenge, as there are so many in the UK to choose from.
Talking to different SEO companies is wise, going with the first one based on promises on their website is very unwise (as must optimisation companies tend to say the same thing); asking for recommendations is good, talking to current clients of the agency is wise.
If you would like to get a few quotes from search companies that have experience in doing optimisation work in your industry, and can back up their claims, then just fill in the form.