Does Your Sports Brand Need Search Engine Optimisation?If your sports website could do with help getting up on the search engines, then you are best talking to an optimisation company that has experience in doing SEO for the sports market.
The challenge is that there are thousands of ‘SEO companies’ in the UK, each with different SEO experience and industry experience.
For free advice and quotes from local SEO agencies that have experience in sports marketing, just fill out the form opposite.
SEO for sports companies is a complex and constantly changing form of marketing to improve website ranking on search engines such as Yahoo, Bing and Ask. Google is the dominant search engine since it is the web browser that is loaded onto most websites and smartphones.
The process involves getting traffic to your website from the main UK search engines:
Each of these search engines use a different formula (known as a website algorithm) to rank all UK sports websites, which changes throughout the year.
SEO is very much an unknown, since each of the search engines keeps its formula for ranking sports websites a secret. The best guess is that SEO broken down into 2 main areas:
All search engines use complex algorithms to rank all sports websites based on how relevant they think it is to the user’s search query. These algorithms change several times a year as search engines evolve.
The quality of your website content is important, but not everything. The usability of your site and the amount of backlinks your website has from trustworthy websites can all help to increase your site’s visibility and help you rank higher on the search engine results page (SERPS).
The load speed of your website also now is considered as part of the mix.
The hosting of your website is important (which effects page load speed).
Your social presence is another factor that effect where your appear on the web. When social media landed, sites like Facebook were disregarded. In the following years, social media is taken into account big time!
Users who have made a relevant search are more likely to click on your website, interact with your brand and make a purchase. If your website gets people returning, this is also taken into account (news websites for example have returning visitors).
Website optimisation is all about increasing a websites visibility on the internet for different search phrases.
Whether you are a well known brand like Nike or Reebok, or a new company, SEO for sports websites is essential. Les Mills is a great example of a sports website/fitness website that is global and growing.
The more a sports website can appear on search engines, the more visitors it will receive and consequently the more money it should generate.
It is an ongoing process, it is never truly done as websites are continually evolving, continually growing and the internet around them is also changing daily.
For this reason, SEO for sports websites needs to be considered as a long term ongoing process rather than a one hit. There are two sides to search
Both onsite and offsite work are needed, the cost each month is dependent on the amount of work. For this reason, shopping around for SEO prices is essential.
Choosing a marketing company to handle the SEO for your sports company can be challenging.
When sports companies are considering using an search engine optimisation agency, it makes good sense to look at ones that have experience in doing SEO for sports websites.
If the agency has a track record of success with other sports companies, then they are a safe bet.
As there are thousands of optimisation companies around the UK, some good and some not. Being selective about SEO for sports websites is good advice.
If your sports website could benefit from having some optimisation work done on it (or around it) then just fill out the form above. We will get you free advice and quotes from SEO companies with experience in doing digital marketing for sports websites.
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