Compare Quotes On SEO For Your Software CompanyIf your software company needs to get higher on the search engines, getting SEO for software companies is something that will help.
Website optimisation is a tricky business, since there is no roadmap. The search engines do not reveal what their formula (referred to as a search engine algorithm) they use to rank the billions of websites there are around the world into local search results.
We do advise you talking to optimisation agencies that have experience in doing SEO within this sector.
For free advice and quotes from agencies that know about marketing for software companies, just fill in the form above.
SEO or website optimisation is about appearing on the organic results of the search engines and climbing online up to the results on page 1 for your specific search terms or keywords.
As mentioned, there is no roadmap on how to do SEO, but the best guess is that you have to have great and relevant website content and is updated on a regular basis. Your website is mobile friendly (since 2014 search engines rank all website based on their mobile usability, since most of us use smartphones to browse the web) and pages load quickly.
Another thing that is considered important is your websites popularity. How many other websites link to you? How many people are talking about you on social media?
There are two main areas of SEO:
Social media also plays a big roll in SEO, there is a difference between SEO and social media marketing, but they also work hand in hand.
SEO for software companies may take a lot of time, because the software and IT industry are highly competitive global markets dominated by leading established blue chip brands.
Videos on your website are great for SEO and you can link them to Youtube.
You may or may have not heard of white hat, grey hat & black hat SEO, but these are industry terms referring to the methods SEO companies use to get you onto page 1.
No SEO company is going to be transparent in telling you precisely what they are doing behind the scenes. They will answer ‘we cannot tell you what we do, otherwise you will do it yourself’. A magician never explains his tricks is something you may have heard of.
In the old days, there was a lot of spammy ways of doing SEO. Using ‘link farms’ or link wheeling articles, setting up lots of websites and get them pointing to you.
This is why the search engines have focused on the ranking algorithm and why is continually changes, to prevent people manipulating the search results.
Being found on the internet is important, for any company, not just software companies. Whether you are a well known brand like Microsoft of Intel, being found is essential.
Having relevant website content is good, but not the whole picture.
The internet is normally the first place that people turn to these days, so being at the top of search engines for software related ‘keywords’ will ensure that clients go to you rather than your competitors.
The software industry is very competitive and has a lot of businesses doing optimisation 7 days a week to ensure they get to the top of search engines.
For this reason, SEO for software companies can be expensive. However there are a few ways to keep the costs down.
By shopping around and comparing SEO prices, there is the chance that you can find a top search engine optimisation agency. One that is affordable (one that has experience in doing SEO for software businesses).
Asking for payment on results is another useful trick. Bare in mind that all agencies are privately owned and have profit margins that need to cover their cars, houses, holidays etc.
You do not have to contact ‘top SEO companies in London’ to get to the top of Google.
When considering SEO companies for your software business, it is wise to shop around, most web optimisation companies claim to be the best, but many do not even appear on page 1 for their own search terms.
Selecting the best agency can only be done by shopping around, getting quotes, and asking about their experience of doing SEO for software companies (and their track record of success).
Choosing someone that has done website optimisation work within this sector in the past is recommended.
All SEO companies set their own fees, there is no industry standard.
One thing to bear in mind, is that no SEO company is going to turn away business, they are going to try to get you onboard as a client whether they can legitimately help you or not
If you are interested in getting quotes from search companies that have experience in doing SEO for software companies, just fill in the form above.
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