Does Your Security Business Need Search Engine Optimisation SupportIf your security website does not get enough visitors, why not talk to agencies about doing SEO for security companies?
The security industry is highly competitive, so being found online is essential.
The challenge is that there are thousands of SEO companies in the UK to choose from.
Just fill in the form to get free quotes and advice on SEO for security companies websites.
SEO for security companies is a complex and constantly changing form of marketing to improve website ranking on search engines such as Yahoo, Bing and Ask. Google is the dominant search engine since it is the web browser that is loaded onto most websites and smartphones.
The process involves getting traffic to your website from the main UK search engines:
Each of these search engines use a different formula (known as a website algorithm) to rank all UK security websites, which changes throughout the year.
SEO is very much an unknown, since each of the search engines keeps its formula for ranking UK security websites a secret. The best guess is that SEO broken down into 2 main areas:
All search engines use complex algorithms to rank all UK security websites based on how relevant they think it is to the user’s search query. These algorithms change several times a year as search engines evolve.
The quality of your website content is important, but not everything. The usability of your site and the amount of backlinks your website has from trustworthy sites can all help to increase your site’s visibility and help you rank higher on the search engine results page (SERPS).
The load speed of your website also now is considered as part of the mix.
The hosting of your website is important (which effects page load speed).
Your social presence is another factor that effect where your appear on the web. When social media landed, sites like Facebook were disregarded. In the following years, social media is taken into account big time!
Users who have made a relevant search are more likely to click on your website, interact with your brand and make a purchase. If your website gets people returning, this is also taken into account (news websites for example have returning visitors).
The industry is a wide and diverse one. Ranging from electronics security companies (CCTV), mobile security companies (such as armed guards for private houses), government agencies (such as MI6) and everything in-between.
All with websites and all needing to be found on the internet. SEO for security companies is essential, even if you are GCHQ.
Due to the specialist nature of some areas of the security sector, some prefer to keep website development and optimisation work in house. Rather than outsourcing it to a specialist agency.
But some will outsource work to search engine optimisation experts. SEO for security companies is therefore important.
SEO is all about websites being found in the natural/organic results of search engines. As opposed to the paid adverts on the side which most internet users trust and visit.
Being found naturally for relevant search terms is difficult for many security businesses due to the way that the internet works. The way that search engines read and rate websites plus the competition from other security companies.
Therefore SEO for security companies is an essential marketing activity for any security company. Whether selling into the commercial world, or whether they are a government agency.
The sector is quite a broad and diverse sector including some companies that fall into the following sub sectors:
Each sub sector has hundreds of businesses within it, making the security sector broad and diverse.
Standing out in this crowd is essential, SEO for security companies is therefore essential.
The issue that many security companies face is that there are thousands of SEO companies to choose from. Freelancers, top London search engine optimisation companies, and everything in-between.
Selecting the right agency is difficult as they all appear to be award winning and offering great results.
It is advised to select an agency that does have experience in the security industry. An agency that knows about security marketing and has existing clients in their portfolio that are in the security sector.
If they have done SEO for security companies websites, they should have them in their portfolio.
By looking through an SEO companies portfolio, this should give a feel for the kind of experience they have in the security industry. A meeting is even better, to chat through specific knowledge and experience.
Choosing a marketing company to handle the SEO for your security business can be a challenge.
All search optimisation companies charge different fees, normally the larger the optimisation firm, the more they will charge (as they have larger offices, higher profit margins, more staff etc.). Freelancers normally are more affordable (as they have lower overheads) but may be less skilled and have less experience.
Shopping around and comparing SEO prices and quotes is very wise. The cheapest SEO company does not make them the best, as choosing an agency needs to be done on their knowledge of the sector. Their skills in search and how long they have been running.
If you are interested in more advice or quotes on search, just fill in the form.
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