SEO for marine companies is very important as the marine industry continues to grow and expand.
The problem is finding the right agency, as there are so many agencies around the UK.
We always advise talking to agencies that have experience of doing optimisation for this sector.
Just fill in the form to get free quotes and advice from SEO agencies that do work in boating industry.
SEO or website optimisation is all about getting your website higher on the organic rankings of the search engines and working your way up the results to page 1.
Website optimisation is very much an unknown, since the search engines do not reveal what you need to do in order to get your website to page 1.
For this reason, it is very wise to talk to different SEO agencies and take what they say with a pinch of salt (as you now know there is no rule book they follow).
The best guess is that search engines value your website content first and foremost. You need to have unique relevant website content and is updated on a regular basis.
Since 2014, search engines rank all websites based on their mobile usability. Since most of us have smartphones, having your website appear correctly on all smartphones or androids will effect your listings.
Technical SEO is all about the way your websites functions, your website coding, page titles and site structure.
Having an up to date sitemap is also needed.
Since 2004, search engines have paid more and more attention to the world of social media. Since billions of people use social media, how many people are ‘tweeting’ about you? What is your ‘social media footprint’ like?
There is a different between SEO & social media marketing, they are separate, but do work together.
If your marine website is not on page 1, then it is missing a lot of web traffic. We do advise you talking to SEO companies that have experience in doing SEO for marine companies.
Having great website content is important, but not everything, there is more to it to climb online.
Whether you are a marine navigation company like Honeywell, or a yacht manufacturer like Fairline boats. optimisation is an important part of marketing for marine companies.
Search is all about appearing on the internet for the search terms that you want to appear for.
Marine companies need to be found by prospective clients and therefore optimisation is needed in order to ensure that marine companies are visible. Search terms will vary for all marine companies:
Whatever area of the marine industry your business falls into, search is important for you to be found.
When considering search companies, the thing to bear in mind is that no search company knows how to do optimisation in the right way. The secret to ranking on search engines is only known to the search engines.
Most search companies follow guidelines and set tactics; however a lot is down to the quality of the website. As all optimisation companies are private companies, SEO prices will vary depending on their profit margins.
Some SEO companies will quote you £500, others £5,000, there is no industry standard.
Generally speaking, it is all about how much work is needed on your website, off your website and how much time they will need to spend each month. Since time is money, if they have one of their staff spending 2 hours a day twice a week, or 1 member of staff working 1 day a week each month will effect their monthly bill.
Shopping around is important to ensure that you are not overpaying someone.
The main thing is results. Can they demonstrate you results over a short period of time?
There is no industry standard when it comes to website optimisation for marine companies.
All SEO companies set their own fees. Some will charge you £200 a month, some £2,000 a month.
Freelancers charge much less than established SEO companies, as they have lower running costs, lower staff costs and lower profit margins. Will you get more from using a freelancer than you would using an SEO company?
SEO companies in London charge more than SEO companies in Dundee as they have higher running costs. Again, will using an SEO company in London get you better results?
This is why it is important to compare quotes and assess the feedback.
It is important to bear in mind that no SEO company is going to turn away business. They are all going to say ‘yes’ we can certainly help you, and even give you a few breadcrumbs of feedback about improving your website, or missing titles, 404 pages or mobile usability issues to draw you in.
If you would like to get quotes from search companies that know the industry, just fill in the form above.